Shulou(Shulou.com)06/01 Report--

Liu Qi, Business Consulting Department of Bowei Creative Intelligence

Event background

On July 5, the Hunan provincial government held a press conference to announce the timetable for the pilot of "triple play" in Changsha-Zhuzhou-Xiangtan area. At this point, Changsha-Zhuzhou-Xiangtan "triple play" into the implementation phase. According to local media reports, a relevant staff member of Hunan Cable TV Network Group revealed that the implementation rules are being worked out, and if there is no accident, it may be issued this month.

Bowei's viewpoint of creating wisdom

The successive introduction of the timetable for triple play in various pilot cities will gradually pull up the competition between the radio, television and telecommunications industries. In this competition around mobile TV, IPTV and other media services, telecom operators need to make clear what they can do and cannot do, reflect on the value of media value-added services to themselves, and pay more attention to the core business under the condition that the policy is at a disadvantage.

Analysis of Bowei's Intelligence creation

It is difficult for telecom media services to replicate the success of value-added services

With a huge user base and innovative products and services, the mobile value-added services launched by telecom operators can be described as favorable, but the "two-way access" policy makes radio and television departments advance by leaps and bounds in mobile TV, IPTV and other media businesses, while telecom operators are difficult to shake the authority of radio and television departments in grasping the guidance of public opinion, ensuring network information security and cultural security. I'm afraid telecom operators have no choice but to retreat.

L operational risks of media services of telecom operators

There are at least three operational risks for telecom operators' media business:

1. Content risk: compared with media content providers, telecom operators have obviously insufficient resources and experience in content operation and risk control.

two。 Competition risk: radio and television departments are stronger than telecom operators in terms of political resources and public influence, and the latter will face complex competitive risks if they are deeply involved in the media industry.

3. Financial risk: the media industry is typical of the backward profit model. If telecom operators consider user experience and introduce less advertising content, the media business will reduce their overall profitability.

L the value of media services of telecom operators

In the face of possible operational risks, telecom operators are still highly active in media business for two main reasons:

1. Supporting strategic transformation: the positioning of information service providers proposed by telecom operators needs the effective support of applications and content, among which media information is an indispensable link.

two。 Improve user stickiness: telecom operators hope to enhance user stickiness and loyalty by fully meeting the needs of users, including access to information.

Bowei's suggestion of creating wisdom

1. Telecom operators should make it clear that their core advantages lie in network access construction, information application, mobile user terminal control and so on.

two。 The media content operation involved in triple play is not the core of telecom operators' business. The broadcasting and integration rights of radio and television departments over media content should be respected, and transmission channels and promotion services should be provided for them.

3. Triple play will bring development opportunities for the core business areas and emerging industries of telecom operators such as the Internet of things and e-commerce. Telecom operators should anticipate the industry trend, actively layout and seek long-term development.

About Bowei creating Wisdom

Bowei Creative Intelligence (Biz-Wiz) was founded in 2008, headquartered in Beijing, as an Internet technology information service provider. With its extensive consulting background in telecommunications, finance, Internet, government and other industries, the effective integration of IT technology and Internet business, through its unremitting innovation, Bowei Creative Intelligence provides enterprise customers with all-round solutions such as network application consulting and technical services, user experience evaluation and so on.

Biz-Wiz comes from Business Intelligence Wizard (Business Wisdom Guide), which means that it will rely on a global perspective, provide customers with innovative wisdom resources and solutions, and help enterprises improve decision-making efficiency through professional implementation throughout the service life cycle.

Adhering to the spirit of professional service, the Bowei Intelligence team has so far provided dozens of enterprises and institutions in telecom operators, government agencies and other industries with a series of services, including Internet network performance optimization, system development and implementation, market and user research, and operation management.

Introduction to the author

Liuqi Bowei Business Consulting Department Research Manager, graduated from the Central University of Finance and Economics, double degrees in business administration and financial journalism. He has worked as a project manager in Analysys International and has been engaged in research and customized consulting work in telecom mobile value-added services, industry information application, channel Internet and channel quality management for a long time.

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