Shulou(Shulou.com)06/03 Report--

Merchants can see WeChat Mini Programs's commercial value and want to develop WeChat Mini Programs. There are many types for the development of WeChat Mini Programs, such as mall type, appointment type, display type, etc., among which mall Mini Program has become the best choice for merchants. Before development, we need to determine the functional requirements to ensure that the development work can be carried out smoothly, so what are the functions of Mini Program Mall?

I. Product display function

To be a mall Mini Program, product display is a must. All products will be shown to users in the product display function page, so that users can further understand the products, facilitate users to view product information, and increase the rate of placing orders.

Second, online customer service function

Users in the shopping process, there will inevitably be some questions, this time need to have an online customer service function, so that users directly contact customers, customers for users to answer questions. Not only improve the user experience, but also increase the user purchase rate.

Third, shopping cart function

Users through the product display, see the favorite products, directly add to the shopping cart, in the further selection.

IV. Logistics function

Logistics function is an indispensable function in the mall Mini Program, there are generally four ways of logistics function: merchant distribution, time-limited arrival in the same city, pick-up at the store and payment on delivery. The specific choice of which way merchants can decide according to the actual situation.

V. online payment function

Online order payment function, users through the product display, see their favorite products, directly buy immediately, through WeChat Pay to issue orders. However, if you activate the payment function, you need to apply for the payment interface.

VI. Order management function

① order query

After paying for an order, users are more concerned about when their goods can be in their own hands. At this time, they need an order query function, which can provide order query, logistics query and other information. It is not only convenient for users to query, but also convenient for businesses to do sales statistics and data analysis.

② order reminder

When a user successfully places an order, there should be an order reminder function, which can be authorized to bind to the official account of the wooden fish shop to receive a reminder of each order.

③ Shipping Management

Merchants can view the store invoice through delivery management, and the store can ship the assigned order. Can support batch printing of shipping orders, express orders, unpacking and shipping, batch import and delivery, but also support individual and batch marking of orders to avoid unnecessary errors.

VII. Customer management function

Customer management can view all the customer information of the store, can also group customers into different groups, and can enjoy different discounts for different groups. Customer management is mainly the management of members. Customer management can set up membership card function, membership level, points, member recharge, member sign-in, member export, import and other functions. We can make full use of the member resources.

VIII. Marketing function

To do mall Mini Program, marketing plug-ins are an artifact for merchants to make profits. Marketing functions include coupons, time-limited discounts, group buying, bargaining, distribution, seconds killing, bonus mall, community group buying, recharge courtesy and so on. Businesses need to make good use of these marketing functions to give full play to the maximum commercial value of marketing functions. Insert a picture description here

IX. Financial function

The main financial functions are transaction details, financial situation, earnings trend, micro-guest reward and customer withdrawal. Micro-guest reward and customer withdrawal are mainly the mall Mini Program distribution function, which requires a financial data analysis function for micro-guest reward and customer withdrawal.

Micro-guest reward: micro-guest transaction, sub-commission reward details, support export, convenient reconciliation

Customer withdrawal: WeChat rewards support bank card, Alipay and Wechat change withdrawal

Ten: data analysis function

The data analysis function can view the core data of the store in real time and keep abreast of the changes in the operation of the store. Can also carry out portraits, regional distribution, etc., to capture potential customers.

Analysis of store transaction data: transaction overview, transaction trend, transaction details, clear source of revenue for each store

Analysis of commodity trading data: lists of best-selling goods, trading increases, and intelligent prediction of goods that may be out of stock or overstocked

Analysis of distribution statistics: data on traffic, payment conversion and commission sharing rewards brought about by micro-guest promotion

Download center: download business details such as order, customer, pick-up, etc.

The above is the basic introduction of the function of Mini Program, the specific function still needs to choose the appropriate function according to the actual situation of their own business.

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