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Xiaobian to share with you what are the various changes and benefits of Mini programs to enterprises, I believe most people still do not know much, so share this article for your reference, I hope you will have a lot of gains after reading this article, let's find out together!

Mini programs are apps that don't need to be downloaded and installed to use. They realize the dream of "within reach" of apps. Users can open apps with a swipe or search. It also reflects the concept of "go when you run out," so users don't have to worry about installing too many apps. Apps will be ubiquitous and readily available, but there will be no installation or uninstall required.

Compared to traditional apps

Mini programs do not need to be installed or uninstalled. They leave when they are used up. They are within reach. They are not fan relationships with users, but access relationships. The background data is WeChat standardized data, which cannot be freely selected. Compared with the application store, Mini programs have no application store, do not serve as an application distribution platform, and cannot perform fuzzy search. They cover only the attention resources of users in specific scenarios, meet the needs of users in specific scenarios, and are not complete product applications. Mini programs are just tools to connect people and services, not traffic distribution platforms. Compared with the public number, Mini programs connect people and services, which may replace most "service numbers," but cannot completely replace subscription numbers. Subscription numbers connect people and specific product information. Mini programs and public numbers can jump freely to each other and empower each other.

for users

Mini programs don't need to be downloaded, registered, logged in immediately; easy to share, don't take up storage space, run out.

For developers, up to now, Mini programs still have certain traffic dividends, and the traffic acquisition cost is relatively low; based on WeChat social circle, Mini programs have more space for propagation fission. In addition, Mini programs, as an important link in Tencent's strategic layout, can expect more ecological and play methods to appear in the future.

Mini programs not only enhance brand image, but also help maintain users.

Therefore, enterprises can get more user traffic through Mini programs, which helps to spread enterprise products and brands. Marketing, monetization through Mini programs.

Businesses can also achieve marketing and monetization goals. Mini programs are intended to connect users and merchants, and promoting user consumption is a major function of Mini programs. Weixin Official Accounts and Mini programs have a good interworking relationship, which can help enterprises realize the purpose of content marketing and realization.

By understanding the source and channel of users, companies can achieve personalized marketing. The emergence of Mini programs has brought a lot of changes and benefits to enterprises. Understanding the changes and benefits of Mini programs to enterprises is of great help to the development of enterprises.

The above is "What are the changes and benefits of Mini programs to enterprises" All the contents of this article, thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

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