Shulou(Shulou.com)06/01 Report--

This article mainly explains "what problems need to be paid attention to in the construction and operation of enterprise websites". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "what are the problems that need to be paid attention to in the construction and operation of enterprise websites?"

First, how to design the website

Navigation website design should achieve a good balance between user experience and search engine characteristics, or both can be done well. How to change the design of the website? The website should not only consider friendly page design, but also take into account optimization. The text that can be used in the picture should be used so that the keywords of your site can be extracted after being crawled by the search engine. We all know that the combination of pictures and text can bring users a good experience, but at the same time, we should take into account the distribution of keywords on the site, too sparse or too dense is not conducive to the optimization of the site; website navigation, as a large part of the construction of the inner chain, many SEOer have done enough to optimize; but here to take into account the user experience. Whether the navigation column can accurately locate the needs of customers, whether this information can be valuable to users, rather than just accumulating keyword density.

Through some of the above descriptions, can you understand how the website should be designed?

Second, the choice of key words

Many enterprises think that the key words are only the products and services of the enterprise, which is obviously not very good at network marketing. To sell products and services, marketing starts from the needs of consumers, from the point of view of hitting the pain point of consumers, so as to reduce the pressure on the sales side. The keyword of the enterprise website is not simply to search for products and services, but should better reflect the market positioning of the enterprise.

The keywords of the website are divided into main keywords and long-tail keywords. While the main keywords consider the index and the difficulty of competition, the number of keywords should not be too large, and too many will share the weight of each word. Relatively speaking, the competition difficulty of long-tail keywords is not so much, because it is generally in the form of questions, so the home page is mostly articles and Q & A. Here, an excellent long-tail keyword positioning, can bring good traffic to your site, let you win by surprise.

III. Updating the content of the website

When many webmasters and enterprise SEO staff think that the optimization of the website is just the update of the website, everyone is very interested to be the editor. Over a long period of time, I found that what I should write has been written, and if I want to pop up an article, I have to rack my brains. Coupled with the slow optimization of the website, I will find that seo is a very painful thing.

Here is some advice: articles are not born to be written by one. SEO work requires workers to adhere to long-term learning, it is recommended that beginners to A5 forum, webmaster forum above to read. If you feel that others have written well, absorb the essence of what others have written, add some of your own views, refine the sentences, and add some interactive words. A high-quality pseudo-original article will be finished. There are more measures to be taken as the original content of the website update. Keep one or two articles a day. I believe that your website has not only been updated, but also your writing level has been improved. At this time, you can try to publish some original opinions to the forum. If it can be published, it will be forwarded a lot, which will be of great help to the optimization of your website.

Secondly, the update of the content of the website should not be limited to posting articles. The website should also design new pages regularly to enrich the site. Is it possible to add keywords again?

IV. The construction of the outer chain

The above describes the internal construction of the website, the role of the chain is also very powerful. It can be said that single light in the optimization point of view, the effect of the chain is stronger than the content of the site. But the content of the site is linked to the user experience, which can improve conversion and online traffic. Making a website must be based on content, but optimization will be inseparable from the outside chain. Outside the chain can not only improve the weight of the site, the most important thing is that it brings traffic to your site. Many websites that do not do enough in terms of content, with some high weight outside the chain and hundreds of anti-chain, the flow of the entire site can exceed 500, the weight reaches 2, which shows the strength of the chain.

However, as the weight of most new stations is not very high, there are not so many high-quality anti-chain resources. Here, we still support starting from the content of the website, do a good job in a wide range of pure text and anchor text chains on a wide range of platforms, exchange friend chains with their own website weights after increasing their weights, and submit them to some classified catalog sites for inclusion. I hope that the majority of SEOer will adhere to the ranking of the website.

Website content, outside the chain construction, to achieve all aspects of hot, balanced development, so that the optimization of your website will be done well. If you do something inappropriate, it will affect the optimization effect of the website, and the most important thing is to make the optimization cycle of your site longer. Coupled with the site's page design (UI) and user experience (UE), together determine the operation cycle of your website and the effectiveness of your corporate website construction.

At this point, I believe that everyone on the "enterprise website construction and operation of what need to pay attention to the problems" have a deeper understanding, might as well to the actual operation of it! Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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