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What is the reason for choosing WeChat Mini Programs in the operation mode of live broadcast with goods?

2025-04-03 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Development >

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What this article shares to you is about what is the reason why WeChat Mini Programs is chosen as the operation mode of live broadcast with goods. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

Since the operation mode of live broadcast with goods became popular during the epidemic, major enterprises and individual merchants began to aim at this tuyere and want to make commercial profits from it, but for businesses, they first need to make a choice of platform. in order to make profits easier, then in 2021, in addition to live streaming platforms such as Douyin and Taobao, there will be WeChat Mini Programs live streaming platform.

Other Internet platforms, the percentage is too high

First of all, the app commission of each major platform is too high, which is not suitable for small and medium-sized development enterprises and individual merchants, which means that merchants immediately get a certain amount of revenue from the operation mode of live broadcast and will also be extracted by the platform. This is very disadvantageous to merchants who work hard to do live broadcast with goods, and there is no platform cut if WeChat Mini Programs is chosen to do live broadcast with goods. This will increase the revenue of the merchant.

Competition among peers on other Internet platforms is fierce

Second, although it is easy to start live streaming on other platforms such as the Internet, it is necessary to accumulate a large number of fans in the early stage and the competition among peers that cannot be ignored are all factors that businesses need to consider. and because the resident peer sellers are also easy to carry out a "price war" to reduce profits, it is not easy to sell goods, especially for small and medium-sized sellers is not friendly enough.

Other Internet platforms cannot have fission

Finally, I would like to say that other Internet platforms do not have the nature of social fission in Wechat, their own user traffic, as well as the natural social nature of forwarding and sharing various channels. It is the key factor to open the live broadcast with goods to attract customers in WeChat Mini Programs, and includes a variety of marketing tools, which also makes the sales model of goods not so single, effectively improving sales.

Therefore, for small and medium-sized sellers, it is more suitable to choose WeChat Mini Programs, whether from the point of view of obtaining customers or reducing operating costs and increasing revenue, it can solve the problems in the seller industry to a greater extent. it also makes it easier to make profits from the operation mode of live broadcast with goods.

Thank you for reading! This is the end of the article on "what is the reason for choosing WeChat Mini Programs for the live broadcast with goods operation mode". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it for more people to see!

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