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What are the main demand scenarios for the operation of Weixin Mini Programs? I believe many inexperienced people are helpless about this. For this reason, this article summarizes the causes and solutions of the problems. Through this article, I hope you can solve this problem.

Although Mini programs have many advantages such as multiple entrances and fast opening, the prospect is widely optimistic, but enterprise new media operators cannot blindly "chase hot spots" and rashly develop Mini programs, otherwise it is very likely that after investing funds and manpower to develop Mini programs, Mini programs cannot obtain users because they do not meet users 'needs, and finally waste enterprise resources.

Mini programs are not "panacea" and cannot solve all scenarios. Therefore, before developing Mini programs, operators need to conduct scenario evaluation_only after confirming that users have a demand for Mini programs in this scenario can they start planning and developing Mini programs.

At present, the scenes with the most demand for Mini programs include low-frequency scenes, fragmentation scenes, social scenes, mobile office scenes and service scenes.

1. Low-frequency scenes

Scenes that appear frequently in users 'lives and do not enter many times a day are low-frequency scenes, such as house transactions, vehicle purchases, housekeeping cleaning, travel, etc. Because users are unwilling to install App specifically for a low-frequency scene, the App promotion and conversion effect of low-frequency scenes is usually average.

The feature of "no installation" of Mini programs can completely make up for the deficiency of App in this scenario. Users can directly enter Mini programs for relevant operations in low-frequency scenarios, which reduces the contact threshold between enterprise products and users.

For example, housing transactions are low-frequency scenarios, with most users trading once a decade. In order to cope with this low-frequency scene,"House World" has developed corresponding Mini programs "House World +," so that users can realize transaction overview, house inquiry, mortgage calculation and other functions without installing App.

2. Fragment scene

Fragment scenes refer to scenes that users open more times a day, but each time they use them for a short time, such as playing Mini games after work, watching videos while taking subway, online shopping, etc.

The main product demand of users for this kind of scenario is "fast forward and fast out," and it is better to enter or exit with one key. Weixin Mini Programs (Mini) can meet this kind of needs of users very well_users have more than 10 ways to quickly enter the mini program, and click on the circle in the upper right corner to exit directly.

Mini programs that solve the needs of fragmentation scenes include "jump,""I'm the best at it,""Tencent video,""Jingdong shopping," etc.

3. Social scenes

WeChat itself is a social software, and the most commonly used by users is WeChat's Chat features. However, because WeChat's product design is simple, there is no way to play more richly in social scenarios.

Mini programs can meet users 'diversified needs for social scenes, such as group punch cards, Group chats essence, group voting, friend red envelopes, chat puzzles, etc.

For example,"Group Space Assistant" is a WeChat group-based Mini programs that provide more functional support for users 'social scenarios. Group members can share albums and dynamics, conduct intra-group sports PK and vote, and the content can be saved permanently and will not be emptied.

4. Mobile office scenarios

Mobile office scenarios refer to scenarios where mobile devices such as smartphones or tablets are used for business activities via wireless networks. In such scenarios, users want to be able to efficiently complete official document writing, schedule viewing, file management, notification announcements and other matters.

Mini programs can provide product support for mobile office scenarios, and users can quickly handle daily business matters by directly using WeChat. Mini programs developed around such scenarios include "WeChat Invoice Assistant,""Teambition Activity,""Micro Attendance,""Sales Butler," etc.

For example, Mini programs "WeChat Invoice Assistant" supports editing, sharing and saving invoice information, and provides users in mobile office scenarios with functions such as invoice header addition, invoice inspection, invoice management, etc.

5. Service scenarios

Service scenes mostly refer to offline service scenes, such as restaurant ordering, scenic spot buying tickets, business hall number arrangement, KTV song ordering, etc. Traditional offline service scenarios require a large amount of manpower or hardware equipment investment, and the efficiency is relatively low; Mini programs can provide support for service scenarios, so users can directly use WeChat for offline operation without waiting.

After reading the above contents, do you know what are the main demand scenarios for the operation of Weixin Mini Programs? If you still want to learn more skills or want to know more related content, welcome to pay attention to the industry information channel, thank you for reading!

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