Shulou(Shulou.com)06/01 Report--

Today, I will talk to you about the optimization that should be carried out for the working principle of seo search engine. Many people may not know much about it. In order to let everyone know more, Xiaobian summarized the following contents for everyone. I hope everyone can gain something according to this article.

What optimizations should be made for how search engines work?

1. Keyword analysis (core words, extended words, classified words, long tail words).

2. Website internal optimization

3. External promotion of the website

4. Optimization of the overall structure of the website;

5. Website traffic analysis

6. Marketing layout of the website

7. Analyze competitor websites

8. Search Engine Tracking

9, website diagnosis and punishment free skills)

I. Keyword analysis (core words, extension words, classification words, long tail words)`

1) Think of yourself as a customer, and what keywords will you enter when searching for your product. Or grab website traffic, keywords that customers search for.

(2) Find words related to the main keywords through Google related keywords, determine your target words (usually 3-6 keywords), and use Google keyword analysis tools (other seo keyword analysis tools) to study keywords with stable competition, high search volume, and stable monthly search trends.

So we should strengthen the optimization of extended words, classification words, long tail words.

II. Website internal optimization

The main thing to know is: how do search engines work and how do we optimize them?

(1) Spider principle of web pages: after our web pages are submitted to search engines, search engines apply something called spiders (robots), www.gydp.cn, the role of these spiders is to crawl on the web and then crawl the web pages to the search engine server for storage.

Therefore, we can set up a reasonable structure of the site, site map, etc., to the spider to crawl freely, increase the number of web pages included and speed!

Google Webmaster Center: Google will display the importance and relevance of each search result page, Google will calculate the number of votes received by the page, which is calculated by counting the link from page A to page B as one vote voted by page A to page B.

So we can increase the ranking of web pages in search engines through internal links and external links.

(2) 80% of a website's traffic is brought by search engines, and after the search engine rankings are done well, it can bring you high-quality traffic for a long time.

u So we can promote through the website (external link), do a good job of keyword ranking

(3) Website architecture: website overall architecture, column page, content page design, how to layout keyword optimization

For example: keywords have expansion words, classification words, long tail words layout: how keywords are distributed, related to the title of the keyword, the position of the keyword in the text, prominence, uniqueness, frequency of occurrence

(4) Title meta tags (title, keywords, description), H1 tags, H2 tags, and image ALT attributes of each page layout relevance contain keywords, website link codes are concise, article export links are not dead chains, and keywords appearing are strengthened, bolded, and colored.

III. Website External Promotion

V specific segmentation: high-quality links, friendship links, one-way links, soft text links, and even some traces of mass, etc. For example: blog articles with links, blog friendship links, soft text links (submit articles), forum posts with links, www.gydp.cn, forum signatures with links, message books and comments with links, submit bookmarks, directories, search engines... (See SEO External Links for tips)

So we strengthen forum posts with links, forum signatures with links

`

IV. Optimization of the overall structure of the website

(1) Code structure optimization and application technology (see website optimization operation skills)

To understand website background operation, html/css layout and modification

(2) Optimization on the server

301 domain name turn, 404 error page layout optimization, robots.tet file submission, site map submission (html map: for spiders and customers to see, xml map: submit search engine webmaster, sitemap.tet: submit Yahoo webmaster)

(3) Website page detection, page tag layout, hyperlink inspection, page browsing speed, website page simplicity (user experience is relatively good), static URL (within 3 layers)

v. website traffic analysis

(1) Traffic statistics

R can be clear statistics to monthly, daily, traffic is through what search engine to come to the site. You can also clearly judge the effect of various search engine promotion methods, record every day

(2) Page browsing and entry analysis

Can determine the number of times that page was traffic in the website, and can analyze the passenger flow from that page into the website, daily records

(3) Regional distribution of passenger flow;

Clear analysis out, site visitors regional distribution, respectively, which several regions, daily records

(4) User experience analysis

(UX Optimization)= PV (page views)/ OR(site bounce rate)

(5) Spider origin analysis

You can determine what time period the search engine is crawling and crawling.

(6) Keyword conversion rate analysis

You can collect keywords with high conversion rates

6. Marketing layout of the website

(1) Exchange correlation links

(2) Product classification introduction, description layout new doubt, guiding sentence

(3) You can analyze website sales through related tools: webmaster statistics, 51.la, yahoo statistics, google analysis, etc.:

7. Analyze competitor websites

(1) Take the other website to study and learn his good places: website content, website structure, website design level, website promotion method, website marketing method, website user group, website user experience, etc.

(2) Analyze his basic data: website inclusion, major search engine rankings, website reverse links, we also try to leave our links in the same place, and at the same time go to more relevant places to do links 9

(3) Feasibility analysis. What are the advantages of his website, what can we do, and why can't we do it? What are the shortcomings of his website, how to avoid and improve his mistakes, and then ask yourself a few more questions? Why is site A ranked higher than site B? Why are there so many external links to B's website that it ranks lower? Finally, the analysis of the data out of statistics, and at the same time their advantages applied to their own website. You grasp the strengths of your competitors and avoid their weaknesses so that you can do better than your competitors.

8. Search engine tracking

(1) Seo latest news and core algorithms

(2) SEO tools (essential tools)

3) What does SEO do abroad?

(4) Marketing strategy and layout

(5) Theory of Long Tail Words (one copy)

(6) SEO terminology

After reading the above, do you have any further understanding of the optimizations that should be made for how seo works? If you still want to know more knowledge or related content, please pay attention to the industry information channel, thank you for your support.

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