Shulou(Shulou.com)06/01 Report--

Today, I would like to talk to you about the analysis models that must be analyzed by big data. Many people may not know much about them. In order to make you understand better, the editor has summarized the following contents for you. I hope you can gain something according to this article.

Even this kind of old Youtiao, which has been immersed in the data analysis industry for more than ten years, is sometimes in a hurry to do analysis. the fundamental reason is that we do not grasp the essence of data analysis. in order to use a lot of data to analyze, explain and predict data-based facts, we first have to understand what the purpose of data analysis is and to describe event analysis. Or is it for prediction? Or do normative analysis?

There is a good shortcut to master the data analysis method-applying the analysis model is almost a test for the novice. As long as you master the following analysis models, you can basically deal with all the business analysis scenarios at work.

AARRR model

AARRR model is one of the most basic models for data analysis, and the so-called AARRR refers to acquisition, activation, retention, realization and dissemination.

Among them, acquisition refers to the acquisition of user clues. We can analyze the acquisition of websites such as SEO and SEM.

Activation means to improve the activity of users, mainly through promotion, content persuasion and other ways to make users become the most valuable active users.

Retention is to precipitate the above active customers and put them into their own traffic pool, such as common community UCG and O2O service retention. We can monitor the loss of users of the application through indicators such as daily retention rate, weekly retention rate and monthly retention rate, and take appropriate measures to encourage these users to continue to use the application before they lose.

Cash is actually income, and we can analyze it by monitoring the transaction rate and other indicators.

Communication is a unique analysis direction in the era of social networks. only by self-spreading virus can our user groups continue to expand.

5W2H model

5W2H, that is, why (Why), what (What), who (Who), when (When), where (Where), how to do (How), what price (How much), is mainly used for user behavior analysis, business problem thematic analysis, marketing activities and so on.

This model is very useful, so let's take the user's purchasing behavior as an example:

Why: why do users buy it? Where is the attraction point of the product?

What: what are users buying? That is, what is the function of the product?

Who: what is the group of users who buy products? What are the characteristics of this group?

When: what is the user's purchase frequency?

Where: where is the most popular product? On which platform is it sold?

How: how and through which channels do users purchase?

How much: how much does it cost for users to buy?

Funnel model

The funnel model is called a funnel because users (or traffic) enter from a function point (which can be set according to business needs) and may be operated through a process set by the product itself.

Users who operate according to the process monitor at each transformation level to find the optimization points at each level; draw their transformation paths for users who do not follow the process, and find the space that can improve the user experience and shorten the path. we can analyze the conversion rate of each step in the process through the methods of trend, comparison and segmentation:

Trend: analysis of changes in the timeline, suitable for monitoring the effect of improving or optimizing a process or one of its steps

Comparison: by comparing the conversion rates of purchase or use processes between similar products or services, problems in some products or applications are found

Subdivision: subdivide the performance of sources or different customer types in terms of conversion rates, and find some high-quality sources or customers, usually used to analyze the effectiveness of advertising or promotion on the site and ROI.

4p model theory

4p means product, price, channel and promotion. In the field of marketing, this market-oriented marketing combination theory is the most widely used by enterprises. It can be said that all the marketing actions of enterprises are carried out around the 4p theory, that is, products, prices, channels, promotion. Through the combination of the four, coordinated development, so as to improve the market share of enterprises, to achieve the ultimate goal of profit.

Products: from a marketing point of view, products are anything that can be provided to the market, used and consumed by people, and meet certain needs of people, including tangible products, services, people, organizations, ideas or their combination.

Price: refers to the price at which the customer buys the product, including the basic price, discount price, payment period, etc. There are three main factors that affect pricing: demand, cost and competition.

Channel: refers to all the links experienced in the whole process of product transfer from the production enterprise to the user.

Promotion: means that enterprises stimulate user consumption through changes in sales behavior, and promote the growth of consumption by short-term behavior (such as profit concession, buy one get one free, marketing atmosphere, etc.). Attract users of other brands or lead to early consumption to promote sales growth. Advertising, publicity and promotion, personnel promotion and sales promotion are the four major elements of an organization's promotion mix.

After reading the above, do you have any further understanding of big data's analytical model? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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