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This article mainly introduces "Huawei App Store: how to get through the" last kilometer "of developers to users? In the daily operation, I believe that many people are in Huawei App Store: how to get through the "last kilometer" of developers to users? There are doubts on the problem. The editor has consulted all kinds of materials and sorted out simple and easy-to-use methods of operation, hoping to answer "Huawei App Store: how to get through the" last kilometer "of developers to users? The confusion helps! Next, please follow the editor to study!

How many APP are there on your phone? According to Quest Mobile data, in the first quarter of this year, only 25 APP users opened per person per month, with few remaining apps except Wechat, Taobao and maps.

Mobile applications are gradually entering the stage of stock competition, and users are becoming more and more "lazy". Although the demand is constantly upgraded and subdivided, they rely more on known or existing channels for selection, and the weight of passive recommendation gradually exceeds that of active search. they need smarter and more intimate services, which poses new challenges for developers at different stages of development, operation, distribution and so on.

There is another key link between users and developers: the app store. With the increasing concentration of traffic, the app store is no longer simply playing the role of a channel, but also a gatekeeper of mobile application security, an insight into user needs and experiences, and an assistant tool for developers to put in optimization and distribution strategies.

Huawei App Store summarizes these complex roles and functions, and devotes himself to building a digital commodity distribution ecology of the whole scene and category. As the top three application distribution platforms in the world, Huawei App Store continues to combine online and offline to empower users and developers.

Make the digital life understand users better.

The emergence of the app store 12 years ago hoped to solve the problem of insufficient applications in order to provide users with more choices. With the development of the mobile Internet, app stores have to solve a completely different problem-there are too many apps, but which one is what users need?

You might as well think about this from the user's point of view.

The Mobile Market report 2020 released by App Annie, a mobile data and analysis company, shows:

In terms of leisure and entertainment, mobile games are the most popular form of games in the world. In 2019, mobile game users spend 1.25 times as much as other platforms combined. Users are more and more accustomed to using online video APP on mobile devices to watch movies, TV dramas and VOD programs. The number of global entertainment APP users opened in 2019 increased by 50% compared with 2017.

On the financial front, the financial behavior of global users is gradually shifting to mobile. In 2019, global users visited the financial APP more than 1 trillion times, an increase of 100% over 2017.

In terms of consumption, consumers turn to mobile channels to search, compare, buy and build loyalty. Global shopping APP downloads increased by 20% from 2018 to 2019.

On the social front, as the first field to start mobile, user habits have been relatively solid, but the number of downloads of social and communications applications is still increasing, reaching 9.5 billion times in 2019 alone.

In addition, changes in mobile apps are also taking place in vertical areas such as car sharing, food delivery, dating, health and fitness.

It is not difficult to find that mobile applications have become the core carrier of digital life in contemporary society, digital life is becoming more and more diversified, and the needs of users are becoming more and more diverse. As an application store connecting users and digital life, we must have insight into the changes in market demand and respond in a timely manner.

The lowest and most core user needs mainly have three points: security, richness and thoughtfulness.

Today's mobile applications are not only users' televisions, MP3 and game consoles, but also address books, shopping carts and "pockets" of the whole family. A qualified app store must first have a reliable security review system to separate black ash applications from end users; secondly, it should provide users with rich applications from home and abroad, and eliminate the inferior and preserve the good. Finally, as an "app" app store, the experience should be as smooth and simple as possible.

On these three core requirements, Huawei App Store has established core advantages and user reputation:

Security: Huawei App Store has established an exclusive quadruple detection mechanism from developer real-name authentication to malicious behavior detection, security vulnerability scanning, privacy leak inspection, and real-life machine re-inspection, from download and installation guarantee to operation protection mechanism.

Boutique: Huawei App Store covers 18 application categories, selects global boutique digital content, has all kinds of food, clothing, housing, transportation and entertainment under control, and provides high-quality application content through the application recommendation list, highlights of this week, event topics and other dimensions.

Experience: combined with intelligent search function, H5 immersive recommendation, wish list and other functions, users can quickly find the applications they need based on their personalized needs. There are also columns such as "Exploration" and "developer talk" that focus on boutique content sharing and user welfare experience.

When the networking of multiple screens and smart devices has become the new normal of life, through unified account operation and big data analysis, users can switch smoothly under various digital scenarios such as multi-screen devices and smart homes. This determines whether the app store can continue to provide quality services in the future.

In this regard, relying on Huawei's extensive layout in the field of the Internet of things, Huawei App Store has established the unique advantage of multi-screen linkage to help users in various intelligent scenes such as home, health, office, travel, audio-visual entertainment, and so on. achieve seamless convergence of device connections, scene switching, accounts and rights and interests.

In addition, in order to better establish communication channels with users, over the years, Huawei App Store has planned various online and offline collaborative activities to bridge the gap between users. For example, "Huawei App Store 2020 Energy season-Cheer App" held four offline activities in various places from November 8 to 16, jointly with dozens of boutique applications such as education, food, sports and health, news reading, shooting and beautification. While sharing different topics, listen to more voices from front-line users.

With the above advantages, Huawei App Store is able to empower users' digital life and achieve their own rapid growth. By the end of September 2020, Huawei App Store had covered more than 170 countries and regions, the global monthly active users exceeded 500 million, and the global cumulative application distribution exceeded 294 billion. Through global boutique coverage, full scene experience innovation, full range of digital goods, omni-directional privacy security and full life cycle services, Huawei App Store is able to provide consumers with a full scene of intelligent life experience.

Accelerate the innovation of developers

With such a large number of users and traffic, this also gives Huawei App Store more possibilities-to provide millions of global developers with rich traffic scenarios, efficient customer conversion, intelligent delivery solutions and application lifecycle services from development to operation, so that they can focus more on innovation itself.

Over the past 12 years, the length of time and total revenue of mobile app users have reached new highs year after year. According to the APP Annie report, global downloads of mobile apps reached 204 billion times in 2019, and user spending reached $120 billion.

But developers' road to innovation has not become smoother, one of the reasons is that access to users is limited, and developers of different types and regions face different problems.

For example, with the same ambition in the global market, for domestic game developers who want to "go out to sea", how to integrate the billing and channel resources of operators in different markets around the world to achieve efficient global access? this is the key point for them to break through the domestic saturated market. For overseas high-quality applications, if you want to enter the huge market of China's 940 million Internet users, the first thing is to understand and master all kinds of regulatory requirements and realize product localization according to cultural, social and user habit differences. at the same time, take into account the business model, advertising and other issues.

Even for developers who focus on a certain regional market, in the face of changing market trends and user preferences, how to achieve more accurate and efficient delivery and obtain satisfactory ROI is also a major issue for many developers.

A set of general templates is obviously not suitable for all developers. Huawei App Store empowers developers through a variety of solutions:

Through AppGallery Connect, an one-stop service platform open to application developers, Huawei App Store provides developers with application lifecycle services from creativity, development, distribution, operation and analysis, helping developers improve development and operational efficiency from the three directions of "making exposure, building brands, and lowering the threshold". Through event management, gift package management, content recommendation, comment management, user feedback management, community management and other operational services, to help developers achieve the scale growth of users and income.

For domestic applications that want to explore the international market, Huawei AppTouch integrates global mobile operator billing and channel resources to help developers quickly access 170 + countries and regions in the global market with localized operating services, global operator resources and diversified business models. In view of the difficulties of localization operation, Huawei AppTouch operation team is spread all over the world, and there are five regional operation centers overseas, of which more than 50% of them are local employees, which solves the problems of developers' product localization and marketing.

Aiming at the pain points of all kinds of application promotion, Huawei App Store provides an effective solution through the two-pronged approach of data and AI intelligence. on the one hand, it constantly enriches and expands the traffic scene to achieve ecological improvement and user perception; on the other hand, it further meets the diversified needs of partners through innovative commercial product functions to achieve accurate and efficient delivery. In addition, marketing programs and rights and interests services are also being upgraded, such as the launch of the "Spark Program" and the "recommendation Program" in 2020, giving more incentives and support to developers so that good applications can be well applied.

In some vertical areas, such as the education industry, Huawei Education Center brings together a large amount of high-quality education resources, and makes use of the platform technology and system advantages to refine and classify resources through multi-terminal software and hardware cooperation. and with the needs of educational users for efficient and accurate matching, while helping education brands to reduce customer costs and increase revenue, but also improve user experience and learning effect. There are also fast applications, game centers, and so on. Huawei App Store works with developers to dig deep into a wide range of high-quality content and services to bring consumers more scenes of user experience.

The core of this set of solutions that empower developers is around "content" and "services". Whether it is obtaining traffic, improving efficiency, or pooling resources and doing a good job of income, the core of user consumption and application innovation is still "content", while what Huawei App Store does is to create more rich traffic scenarios and provide product features that highlight high-quality content, so as to accelerate the innovation of developers.

Conclusion:

Huawei App Store's rapid growth stems not only from the user insight accumulated by the consumer business, but also from the "to B gene" of Huawei's own long-term service partner. In the past 10 years since the development of mobile Internet, application stores have evolved into a complex business ecology, the extensive channel model has long been over, the establishment of a service-oriented panoramic digital ecology is the future.

Now, Huawei App Store is constantly delving into vertical domain solutions and content transformation, which may be a breakthrough for developers in the new era of mobile traffic: quickly gain insight into the changes in users' needs by using the platforms, resources, tools and strategies provided by the application market. and verify the demand transformation, replicate on a large scale and speed up market coverage after success. Developers can still innovate to achieve long-term growth in a seemingly saturated market.

Source of picture and text: Tiger smell

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