Shulou(Shulou.com)06/01 Report--

This article will explain in detail the commonly used methods for the promotion of Mini Program Mall. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

1. Wechat official account combined with Mini Program drainage

1. The official account can choose to send an associated notification to followers to guide them to experience and use Mini Program, and can quickly drain Mini Program.

2. When the menu at the bottom of the official account is set, you can set to jump to Mini Program directly.

3. Jump Mini Program can also be set in the template messages sent by the public account.

II. Community promotion

Group sharing can be said to be the fastest way to fission on Mini Program. In addition to being the main channel for the promotion of Mini Program, group sharing is also one of the main social fission places officially set by Wechat. To this end, the group to-do tool has been launched this year to give a strong reminder to group users, and Mini Program's exposure has increased by 100%.

When someone shares Mini Program in the group message, Mini Program can appear in the Wechat chat interface in the form of Mini Program card, and after clicking it, it can directly enter the merchant Mini Program, shortening the path of issuing an order. Using the community, you can not only promote Mini Program stores and Mini Program activities, but also warm up Mini Program live broadcasts in advance and share the studio with Mini Program to remind users to subscribe in advance.

And group to-do is a big move of Mini Program in private traffic. When the group owner or administrator forwards a Mini Program to the group, you can check "set it as group to do at the same time" to notify all group members and display it at the top of the input box. Group users need to click to view Mini Program before it can disappear. Obviously, this feature is very good for community operators + Mini Program operators. It is especially beneficial to the use of Mini Program in social e-commerce, community group shopping, WeChat business, punching in, live streaming, teamwork and other scenarios. Emphasize the completion rate and be responsible for the results.

III. Customer acquisition of group purchase / bargain activities

The premise of doing activities must be that Mini Program must have a user base, if there is no user base, the activities will be discounted, and you will not be able to reach users, which will be ineffective.

To do group buying / bargaining activities, we should pay attention to: the goods involved in the activity should ensure that the effect of the activity is good, as far as possible is familiar with customers or daily high-frequency use, so that the range of users involved in the activity has been expanded. When setting the price of the event, so that customers can really feel that the active goods are more powerful than the original price, so that they will be more active in participating and will voluntarily share them with their relatives and friends.

Merchants can release group buying / bargaining activities at the backstage of Mini Program merchants at the click of a button, and determine the selection of items for the event, the price of the activity, and how many people buy in groups / how many people finish, etc., so as to attract users to participate.

Four and two dimensional code scanning

This practice is an offline mode of operation, there are some typical operation cases, such as when we eat out in line, ordering, etc., all use the QR code scanning method.

5. Mini Program nearby

Nearby Mini Program can bring a lot of convenient services for users, and many users will get used to choosing "nearby Mini Program". At this time, merchants can open "nearby Mini Program". You only need to enter the nearby Mini Program to add a location, so you can bring passenger flow to your Mini Program.

This is the end of this article on "what are the common methods to promote Mini Program?". I hope the above content can be helpful to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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