Shulou(Shulou.com)06/01 Report--

Advertising effect monitoring

Advertising effectiveness monitoring refers to a series of activities that customers click to enter the website through paid advertising.

The monitoring and evaluation of the effect before, during and after advertising is not an isolated process. It is necessary to sort out the monitored data and establish a systematic database, which will not only make a systematic evaluation of this advertisement, but also its evaluation results will be entered into the historical effect, which will serve as a good reference and reference for the next advertising. And it plays a good leading role in the development of corporate advertising in a better direction in the future.

The analysis after advertising can make a comprehensive evaluation of the effectiveness of advertising. From the analysis after the launch, we can learn about the ROI of this advertisement, the scale of the coverage of this advertisement, whether this launch effectively covers the core target groups of enterprises / products, the groups in which areas are effectively covered, the effective communication process of this launch, the efficiency of this launch, and whether the resources of this launch have been effectively utilized.

There is a deviation in the selection of media in the early stage of advertising, but it can be adjusted in time through monitoring. Accurate monitoring of the effect of online advertising can mine more detailed data of network users and create the maximum value in the advertising market. Provide advertisers with a better basis for choosing media in the early stage, and reduce the waste of advertising. And the overall evaluation after the completion of the advertisement can also make better preparation for the next advertisement.

The advertising effect monitoring system developed by Yunlian can effectively monitor the follow-up effect of advertising and provide data basis for the follow-up of advertisers.

Real-time monitoring of release data

Monitoring of Wechat activity data

You can distinguish the proportion of Wechat H5 activities, direct code scanning, moments, WeChat groups and friends' sharing.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.