Shulou(Shulou.com)05/31 Report--

Apple's new developments this year mean how different companies are these days, so to a large extent, like (and in the public mind) iPhone, we can point out that the upcoming Apple TV heralds a different company today. Similarly, Apple Card, a branded credit card launched earlier this year, initially became a target of outrage, wondering why tech companies bothered to introduce credit cards and all the features that followed, such as supermarket insomnia plans and interest rates.

Of course, this card is a natural product of the existing Apple payment platform. Although the card has only been released for a few weeks, Apple's card partners have issued new comments on the release of the card.

In a conference call with investors on Tuesday, David Solomon, chief executive of Goldman Sachs, said bluntly that the launch of Apple Card was "the most successful credit card issue ever".

"since August," Solomon told investors on Tuesday, "we are very pleased to see high consumer demand for this product." From an operational and risk point of view, we have successfully handled capital inflows without violating our credit underwriting standards. "

You may remember the slogan Apple designed for the card: "created by Apple, not created by the bank", meaning that all aspects of the card reflect Apple's characteristics, such as its stylish design and free of charge. However, the statement obscured Goldman's efforts to help Apple launch the card. In this card, Goldman Sachs asked thousands of employees to help complete the card and various systems and technologies on time. Goldman Sachs spent about $300 million to issue the credit card, according to the Wall Street Journal.

Meanwhile, Goldman Sachs confirmed that Apple and the investment bank had not yet started reporting credit card-related payments to major credit institutions, a further sign that the product is still in its infancy. This is because it is still a beautiful new card, but don't be too careful to make it an invitation to your card. Presumably, this situation will be corrected soon.

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