Shulou(Shulou.com)06/02 Report--

Editor to share with you how to do a good SEO optimization, I believe that most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to understand it!

First, re-recognize the keyword density

Keyword density is the number of times the keyword seo appears in the article. If you are optimizing for optimization, you can insert two or three keywords in the first paragraph and bold them, and the following paragraphs can add keywords appropriately, regardless of the coherence, readability and repeatability of the article. If it is to increase the user experience, you can focus on the content of the article, do not deliberately add keywords, you can write around a keyword-centered theme, and add keywords or variants of keywords to the title. Abbreviations are fine.

Don't consider that the keyword density should be controlled at 2%-8%, as long as you think it is smooth, readable and practical. Compare which one is better, the former, due to the readability and repeatability of the content, even if you start to get a slightly better ranking, because the content is not suitable for dissemination, click, reprint fewer people, according to the click principle, such a ranking will fall.

The latter, because the article is smooth, practical, readable, spread better, even if the initial ranking is not good, point more people, the ranking will naturally go up. This assumption is based on the keyword recognition technology in the early days of search engines, not to mention that today's search engines have long recognized the bad behavior of keyword stacking.

Second, the accumulation of keywords should be moderate

Now many cms management systems automatically extract the beginning of the article as an overview, guide, and summary of an article. And the content that the search engine spider reads first is also the beginning of the article, if you pile up some keywords in the head of the article, it is possible to deceive Baidu. But if your keyword is not good, cms automatically extracts another paragraph, the beginning of the repetition, the repeated keyword, in this case, not only the user looks disgusted, but also the search engine thinks it is cheating. If we are for users to do content optimization, usually, adhere to the principle of the natural occurrence of keywords, that is to say, keywords appear in the article just right, can resonate with readers. Most articles summarize the whole article at the end, so the appearance of keywords at the end of the article is also a way to improve the relevance of the article. If you write the ending to add keywords, it will certainly be difficult to take into account the task of summarizing. If you write the ending to sum up, you will naturally put the focus and key points of the article at the end. It is most appropriate to describe it with a poem, "if you plant flowers intentionally, do not grow flowers, but do not inadvertently insert willows into shade".

Third, do not blindly rely on the article pseudo-original software

Now a lot of pseudo-original software, with the so-called keyword replacement to do pseudo-original articles, which is actually ineffective. No formal website will use this method to do articles for the original. The biggest drawback of keyword replacement is the readability of the article. Many words cannot be read smoothly after replacement. Even if the article is included, others will never read it again after reading it, and of course it will not be reprinted. If we are thinking about the reader when we are writing an article, then various forms of keywords, aliases, common names, etc., will appear in the article, which is actually a different expression of key words, because it is used naturally. it will naturally be recognized by the readers, so as to get clicks or reprints. Put readers in mind, for the sake of others, write practical articles for them, naturally can get a good ranking and reprint, spread.

Fourth, website positioning starts with the combination of keywords

Many friends have this experience, when writing an article, want to insert as many keywords as possible, take ophthalmology as an example: ophthalmology hospital, ophthalmologist, ophthalmology clinic, ophthalmology surgery, Tianjin ophthalmology, Beijing ophthalmology. In this way, I always think that with so many words combined with seo services, all the words can get a better ranking. In fact, this is an illusion. When the weight of a page is 5, you are divided into 5 words, and the weight of each word will be less than 5. If the master makes a word, then he will be close to 5, so it will cause the weight to be scattered, so that the desired ranking will not be achieved. When the weight of the website is relatively low, it is often much easier to make one word than more than one word, and when one word is up, it is much easier for other words to do again. Keywords do not be greedy, make it big and comprehensive, be user-centered, write articles for users, not write articles for keywords. These are some of my current understanding of SEO, my purpose is to do SEO from the details, while not simply for the sake of optimization to optimize, remember that the user is God, taking into account ranking and user optimization is the way of scientific optimization!

The above is all the contents of the article "how to optimize SEO". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.