Shulou(Shulou.com)06/01 Report--

This article mainly explains "what should be paid attention to when buying an old domain name". Interested friends might as well take a look. The method introduced in this paper is simple, fast and practical. Let's let the editor take you to learn what you need to pay attention to when buying an old domain name.

There are many reasons for buying old domain names. No matter which reason it is, webmasters should not ignore the following precautions:

Domain name

The name of the domain name should be the most important factor in whether we choose to buy it or not. if we want to make the website have a good brand effect in the future development, then the name of the domain name must be considered in advance. Short domain names that are close to the theme of the site and are easy to remember are the best (taobao is good, baidu is good), followed by domain names that are easy to remember (163/hao123, etc.), and third are easy to read, so try to avoid domain names that are too roundabout and difficult for people to understand.

Domain name age

We all know that search engines prefer older domain names. Compared with new domain names, the old domain name has the advantages of short sandbox period or no sandbox period, easy to be included and better ranking, because the search engine thinks that the longer the domain name exists, it proves that the webmaster has more experience in managing the website under the domain name, so he will give more trust.

Query the age of the domain name can be Baidu "domain name history query", there are many websites provide similar functions, the results may not be the same, but in fact not much different.

PR value

Although PR value is a concept put forward by Google, it has gone deep into the heart of webmaster in China. We all know that the value of websites above PR7 cannot be measured simply by money. High-quality PR domain names can ensure that their websites have more inherent advantages in link exchange and inclusion in the future, so we should also refer to the PR value when we buy old domain names:

The old domain name had better have a certain PR value even if it is 1 or 2. If it is NCMA (none), try to avoid it.

Secondly, the webmaster should also pay attention to the outside chain quality and breadth of the domain name. Because the existence of PR means the existence of outer chain, the higher the PR, the more outer chain. On this basis, if we find that there are many source pages related to the content of our website in the outer chain of a domain name, then such a domain name should be given priority. As long as you make sure that the RP is not fake, buying such a domain name can quickly get a better ranking and index volume. It can save a lot of energy and material resources spent on early promotion.

Flow

Some of the old domain names have already built websites and have a small amount of traffic, but they may not have generated revenue yet. But such domain names are also worth starting, because taking over such domain names can turn the original traffic into their own potential customers, or increase more initial popularity, which is also good for the promotion of the website.

The disappearing outer chain

Some domain names may have many external links at the beginning, but with the passage of time, many spam pages containing domain name external links are gradually discarded by search engines, and many high-quality external links with high PR are also cancelled after the paid links expire, which greatly shrinks the domain names that are good for PR. In the face of such a situation, the webmaster should observe the target domain name for a period of time before deciding to start. During the observation, it is necessary to analyze the composition of the outer chain of the target rice to see which type of outer chain is dominant, whether it will suddenly disappear, and so on. In short, think twice before you act, do not be fooled by profiteers, take some rice that looks cheap and high quality, and then be cheated by K.

Using cache page to judge the quality of domain name

Usually, the number of cached pages and the frequency of updates can reflect the trust of search engines to the site. More caches can prove that there are more pages indexed by search engines, so the quality of domain names is better. The webmaster can pay attention to the cache page performance of the domain name before purchasing the old domain name as one of the bases for domain name evaluation.

At this point, I believe you have a deeper understanding of "what to pay attention to when buying an old domain name". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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