Shulou(Shulou.com)06/02 Report--

According to CNBC, Amazon's (AMZN) annual shopping spree Prime Day kicked off on Monday, but as soon as the spree began, the storm continued, first in the face of huge traffic pressure and server outages, and then Amazon employees in Europe went on strike because of dissatisfaction with the working environment, working hours, wages and labor insurance.

Big promotion of downtime, is the user too enthusiastic or AWS is too "low"

Amazon's 36-hour members' Day promotion is finally about to begin, and many consumers are excitedly preparing to cut their hands, but they are "pleasantly surprised" to find that neither the website nor mobile App can be accessed, and annoying prompts keep popping up when trying to shop: "Sorry, the traffic in our system is unusually high, please try again in a few seconds, the product you choose is still in the shopping cart".

The picture is from Weibo netizens.

According to the downtime testing website Down Detector, Amazon malfunctioned at around 3 p.m. et on the 16th and received nearly 25000 reports of problems with the site. For nearly an hour, users could only see the error page of "Amazon Dog". Some netizens joked, "originally, Amazon's way to face the paralysis of Prime Day is to act cute, Get!"

According to the 2017 global public cloud market share report released by Gartner, Amazon AWS has undoubtedly become No.1 with a market share of 52.3%. However, it is puzzling and worrying that there is an hour-long server outage in such an important promotion event.

In this regard, domestic netizens also expressed their views. Netizen Anli_Gu said: "Amazon also uses AWS, isn't it for today's Prime Day reserve instance? or is elastic cache not set up?" Netizens complained: "our own Prime Day website can still be linked, so how can we have confidence in AWS?"

Promotion is not an exclusive activity of Amazon. "double 11" and "618" domestic e-commerce promote more carnivals, with hundreds of billions of transactions several times more than Amazon's target sales of $3.4 billion, but the performance of domestic e-commerce platforms has made consumers much more satisfied. ZDNet, a well-known US business technology news website, said in an article in July last year: "Amazon and Alibaba are now on the same track in finding an upgrade path for the retail industry, but it is clear that Ali is more effective from concept to practice." Now, it seems that Amazon also needs to learn from Chinese e-commerce platforms in dealing with the technology that has been boosted.

Before the waves are settled, the "strike" rises again.

On the occasion of Prime Day, Amazon European workers took to the streets again to protest against Amazon's low wages, overwork and poor working conditions. In fact, this is not the first time Amazon employees have gone on strike. Amazon employees have been protesting for the past few years. In 2017, employees in Germany and Italy went on strike in Black five, saying: short-term workers are generally forced to work for a long time, but hard shifts do not get enough compensation.

Amazon workers demonstrate in Berlin, Germany, on April 24, 2018.

Why do workers always choose to go on strike at time points like "Prime Day" or Black five? Foreign media said it was to make the company pay enough attention to it. It is reported that the European Amazon workers involved in the strike, including Italian, French, British, German and Polish groups. In addition to taking to the streets, many people on social media have called on consumers to boycott Amazon during prime time. The hashtag "# AmazonStrike" has appeared on Twitter, and Tumblr has many related posts to support the strike of Amazon's European employees.

What impact will this strike have on the transportation of goods in Prime Day? Protest organizers say it is too early to talk about the impact. However, according to several media reports, the German staff strike will affect six warehouses, while in Spain's San Fernando warehouse on the outskirts of Madrid, 96% of workers are on strike.

Write at the end

Rome wasn't built in a day, and the problems exposed by Prime Day this year are not accidental. This is not the first time that AWS has written an article entitled "Black five, buying a bottle of D3 on Amazon China makes me collapse on the spot!" and "I can't even guarantee my own e-commerce user experience."

Similarly, it is not the first time that employees have gone on strike. Amazon closed up 0.52 per cent at $1822.49 on Monday, with Bezos becoming the richest man with a fortune of more than $150 billion. As Amazon is making great strides on the road of wealth accumulation, should Amazon share this joy with its employees?

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