Shulou(Shulou.com)06/01 Report--

Editor to share with you what the profit model of group buying Mini Program is, I believe most people do not know much about it, so share this article for your reference. I hope you will learn a lot after reading this article. Now let's go to know it!

1. Forward and share

The group purchase operation mode has a split communication function, in which merchants can attract users to actively forward and share it among Wechat friends and friends through the setting of low group purchase price to complete group purchase, thus promoting the success of group purchase to attract more new users to buy, and the sales profit model of increasing the conversion rate of orders with low group purchase prices.

two。 Easy to search

Because group purchase Mini Program is different from other e-commerce platforms, you need to download app before you can use it, so after a user has used the group purchase activity on Wechat group purchase Mini Program, the user will have a login record in Mini Program, so the user will first recommend the previous use in the next search for group purchase Mini Program, so for merchants, it can increase the chances of users visiting again. Increase the retention rate to obtain the profit model of the second repurchase.

3. Private domain traffic

Compared with the traditional e-commerce platform model, group buying Mini Program occupies the advantage that Wechat itself has 1.1 billion huge active users, so it has the chance to get more new traffic and new users. as long as merchants operate group buying Mini Program well, they will basically be able to successfully introduce new traffic into their own "private domain traffic" and form a closed-loop sales profit model.

These are all the contents of this article entitled "what is the profit model of group buying Mini Program?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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