Shulou(Shulou.com)06/01 Report--

This article mainly introduces "how beginners build their own website". In daily operation, I believe that many people have doubts about how beginners build their own website. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful to answer the doubts of "novice how to build their own website"! Next, please follow the editor to study!

I have been in the Internet industry for more than a year and have done a lot of websites. First of all, let's talk about my impressive experiences in several stations.

The first website is for medical information. At that time, I thought that the traffic of the information station was very large. If my website had traffic, I would hang up the alliance advertisement and wait for the money to be counted. Oh, now think about how childish this idea is. At that time, every day in some websites to collect content and then pseudo-original, done for more than a month, the weight to do 1, the site also has a little traffic, very happy, hopeful, continue to adhere to. Due to the lack of understanding of the industry, can not write the original content, to three months, the weight changed back to zero, the flow is pitiful, there has been no profit, and then finally closed my first stop. Lessons learned from the first website: 1, individuals can not be too ambitious, fantasy. 2. To be a personal station, you must choose the industry you are familiar with.

The second website is for a company. The template used by the website, it has been almost a year since the beginning of the site, and the main keywords of the site have not been ranked yet, but now it is not much to do SEO, and has turned to Baidu bidding. The site is more or less profitable, that is, it collects maintenance fees for the enterprise. I still put a lot of painstaking efforts into this site, but I later analyzed the reasons for the poor ranking of the main keywords, mainly because: the relevance of the main keywords is too large, and the content of the article is too broad. Another point is to keep changing keywords and titles in the first three months of the site.

The third website is about blogs such as writing and carving. As for why it failed later, I will not repeat it here.

Some people may want to say a lot when they see this. They are all general things and there is no "practical information". What I want to say is that there is no rush to do network marketing. As the name implies, network marketing is to create a sales atmosphere on the Internet. You can't succeed in one or two days. You need patience and execution. If you are impatient, then you are not suitable for online marketing. I'm almost done nagging. Ahem, I'll talk about how I started the idea of this website and built it step by step. I'm not an old Internet driver. I don't speak well. Welcome to the bricks.

In September 2016, I was accidentally pulled into a WeChat group by a friend. The WeChat group asked people in the group to follow their official Wechat account (based on a screenshot of the official account) and then handed out red envelopes to everyone. In fact, this official Wechat account is a tourist, and it just so happens that I also like to walk around, so I followed this Wechat official account. After following, I took a screenshot and gave it to the people in the group. I thought that if I didn't just follow an official account, I might just send a red envelope of a few cents to comfort me. Hey! Unexpectedly, after I sent the screenshot to the group, someone added me Wechat and sent me a red packet of 1.98%.

Later, I thought, now that the official Wechat account is so popular, there must be some accounts who will use WeChat red packet's way to increase their fans. Well, if we set up such a website, let people who want to promote Wechat post their official account QR code, and at the same time, let users who want to follow the official account to get red envelopes to find more official account QR codes on this site. It can be said that the WeChat group of Wechat official account personnel has found a channel to promote it, and it also provides a platform for friends who want to get red packets by following Wechat's QR code. So I searched the Internet, and sure enough, there was competition, but there was not much recommendation for red packet activities. This strengthens the confidence and does what you say!

Step 1: register the domain name.

When registering a domain name, I thought about the full spelling of many domain names, such as WeChat group, red packet, WeChat red packet group, and so on. It turned out that these domain names had already been registered. Later, I thought that since I mainly recommended red packets to netizens, I tried the full-spelled domain name "push red packets". After searching on Wanwang, .com had been registered, and then turned down to tuihongbao.cn. Register immediately, pay the money and fill in the information. Everything is going well and everyone is happy.

PS: the domain name had better be the same as the name of your website, so you will get a little advantage in optimization.

Step 2: buy server space. Because I also have a virtual space around the world network (that is, that space has been idle since the first medical station was closed), there is no problem of buying server space.

PS: it is recommended to buy servers from big brands, such as Aliyun. Why choose big merchants? think for yourself!

Step 3: domain name filing. Domain name filing is a headache, if there is no space, domain name filing is not successful; it is not possible to have space without a domain name. In fact, the domain name record is also the space record. Just like a citizen to apply for an ID card, your name is the domain name, and the space is where you come from. So our country treats websites the same way. The whole process of filing is very troublesome, and the most important thing is the photo link, because it is the background cloth bought by Ali Yun, and then the photos are taken and uploaded, waiting for approval. The next day, Ali Yun called to say that the photos had not been taken well. Did not stand in the middle of the screen, need to re-take photos and upload again. OK, took another upload, but luckily it was successful this time. After passing here in Aliyun, they will submit your information to the Communications Administration where your ID card is located, which is the Administration that Aliyun often talks about. In the early stage of the audit, the Administration called me to verify the identity information, and after the information was checked, it was waiting for the record to be examined and approved. The results of the audit will be sent to the phone in the form of a text message.

PS:1, when taking photos during the filing period, you must take pictures in accordance with Ali Yun's example diagram, otherwise you will have to re-shoot if you fail, please!

2. Be sure to keep your mobile phone unobstructed in the early stage of filing and review. If you do not get through to your phone, your information will be rejected and resubmitted.

Step 4: build a station. In the website record audit waiting for more than ten days, you can do the website. This is also a crucial step. I will follow my idea to do the program, after five days my website program is done, very satisfied. Do is to weave dreams, dream weaving procedures are used more procedures, but also more conducive to optimization procedures. Get the program to start uploading to FTP, decompress, install, enter the background to change the password down a process, very smooth. Then open the temporary domain name preview, the home page is no problem, the column page click on the 404 page, where is the problem? After looking for it for a long time, I asked a friend of God to test it for me. It turned out that there was something wrong with the pseudo-static file. After modifying the pseudo-static file .htaccess, the problem was solved immediately. After solving the problem of the program of the website, the next step is to study the competitors.

PS:1, for children's shoes who do not understand the code, the development program is very difficult, it is recommended to find the corresponding template, not only save time, but also save effort.

2, the installation of the website program must be careful and done step by step, the novice is most likely to have problems in this link.

Step 5: website keywords. A website program that is well written can only play a fundamental role in SEO. If a website wants to rank in search engines, the selection of core keywords and the reasonable layout of keywords is the most critical role. I was thinking about what keywords should be selected for my website? What is the degree of competition? Later, when I studied the degree of competition of the core keywords of the website, I started from these points, which can be used for your reference:

1, the number of search results, you want to optimize the core keywords in Baidu search. If the result is less than 100,000, the competition will be very small, and if you are a little more serious, you can have a ranking. If hundreds of thousands, it will be a little difficult, but the difficulty is average. Personal websites can basically be ranked after several months of optimization.

2. Number of intile results. Intitle is the keyword on which sites and the pages of those sites.

3. Look at the number of bidding results. The bids are all real money to rank there. They must have done their homework. Remember to see that most of the bidding results are seen during the day, otherwise the results may be misjudged, with the exception of some industries launched at night.

4. Look at the number of rankings on the inside page. If you search for a word that ranks at the top of the list are all inside pages, then the competition is much smaller.

5. Look at the keyword price. This can be seen through Baidu promotion background, often the higher the keyword price, the greater the competition.

When I have identified the core keywords of the site, I will start the keyword layout, put the core words on the front page, the more competitive ones on the column page, and the less competitive ones on the content page. In this way, the website keyword is in the form of a pyramid, which contains a lot of keywords. In addition, I also need to give a name to the website. I thought a lot at that time, but the competition was too big. I thought that since my domain name was tuihongbao.cn, I named the website "push red packet group navigation". (seems to have put up an advertisement)

PS: the main keywords of the website must have a search index, and the personal station suggests that the index is not too high. Most words with a high index correspond to a high degree of competition, so look for keywords with a high search index and relatively low competition.

Step 5: website parsing is online. When the website is almost ready, the website filing will almost come down. At this time, you can bind the domain name of the website to the host, and after success, the website can be accessed officially. PS: before the website is officially launched, it is best to prohibit search engine crawling in the robots file, otherwise all the pages under your temporary domain name will be included.

The rest is to update the content of the site and the release of the chain, I will not be verbose!

Another person asked me recently, what should I do if the website filing is cancelled? By the way, I'll talk about it here.

Because at present, our country has very strict management for the network, and the authority for the personal website is very small, so if you are not careful about the personal station, it will involve the enterprise information. if you are lucky enough, it just happens to be checked and cancelled by the State Administration. Then the following methods can be used:

1. Buy the Hong Kong mainframe, and then move the website

2. For a new personal record, you can try another province

3. Jump to the original domain name

4. registered enterprises shall be put on record in the form of enterprises

Unwittingly said so much, the first release, the writing is not good, I hope everyone spurts more! Because the Internet grows up by spraying each other.

At this point, the study on "novice how to build their own website" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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