Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what are the mistakes in website management". In the daily operation, I believe that many people have doubts about the mistakes in website management. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful for you to answer the doubts about "what are the mistakes in website management?" Next, please follow the editor to study!

1. I don't know why we set up a website.

This is the first problem to be solved. We were surprised by the fact that when executives only told designers to build a website, but did not specify what the site should achieve, how they built the site. Please note that if you just say, "everyone else is doing it," this is not an acceptable answer. Or you can take it for granted that if you have your own website now, you can be seen as a professional organization. In this way, it is necessary to set up a website similar to "business cards", which only needs to show users a small number of pictures, introduce the company's various facilities and annual reports, and some information about other investors. However, doing so alone does not actually achieve the most effective use of the site.

2. Design a website for your boss

Some companies' websites are too self-centered, and their homepages are full of articles promoting themselves, photos of the general manager, and historical introductions of the company. Keep in mind that your company is not the center of the customer's life world. When designing a web page, you should always keep the needs of your customers in mind, and at the same time pay attention to putting the company in the right position and not over-publicizing yourself. What you build should not be a website that only satisfies your boss: because they are not customers of the company.

3. Make the structure of the website in line with the structure of the organization

Users don't have to care about what kind of organizational structure your company is, so they should not be able to infer your company's organizational structure from your website structure. In fact, it is very easy to arrange the tasks and functions of a web page according to the existing administrative organization structure or budget allocation structure, but doing so will create a self-centered website rather than a customer-oriented website.

The structure of the site should depend on what users want to accomplish on your site, even if it means creating a separate page for information from two unrelated departments. It often happens that information from one department needs to be used on two or more pages at the same time, and many subsites must be managed by multiple departments.

4. Use multiple agents

When users jump on different pages of a site, they will be very dissatisfied if they find that each jump meets a very different design style. Consistency is a key factor in interaction design: if all interface elements have the same appearance and function, users will be more confident when using the site. Because they can make full use of what they have learned from one subsite to the next, instead of having to relearn every new page.

To maintain the consistency of the style of the website, the best way is to let one department be responsible for the design of the entire website. If this cannot be done, at least a central team should be in charge of the design process and empowered to ensure that they implement a unified style. Even if the central group itself is not involved in any web page design, as long as all departments can get guidance on the style from the central group, they can ensure the consistency of the design style of the whole website.

Forgot to budget for the maintenance of the website.

In most cases, the annual budget for website maintenance should be about the same as when the site was originally established, or at least 50% of the original investment. Obviously, for news sites that need daily or real-time updates, as well as other such sites, maintenance costs will be higher. If you spend money to build a very attractive site, but do not update it in time, your investment will soon come to naught.

Because the site is changing so rapidly, a major redesign has to be carried out at least once a year to avoid seemingly outdated sites and to meet the changing needs of users. In order to provide fresh content on the Internet, reorganize and update existing pages, and avoid inflexible links, additional maintenance of the entire site must be carried out continuously throughout the year.

6. Treat the website only as an auxiliary media

People seldom regard the leftover soup served the day before as a delicacy. Similarly, even if you re-use content that is very valuable but not online at the beginning, you will at best build a website that is of little significance. Website is a kind of brand-new media. It is different from television, printed newspapers, and popular manuals, so you can't build a good website with the content best suited to the old-fashioned coal mentioned above. The only way to get the content that is most suitable for the site is to have your staff design the content for the site. You can then send the text and the picture to an application on the desktop and convert it into a form suitable for printing.

7. Waste the opportunity to link

A website is a linked medium: hypertext links link sites together and allow users to discover new and useful sites. Most companies realize this, so they write their own uniform Resource Locator (URLs) addresses in all advertisements, TV promotions, print and even products. Unfortunately, most of these URLs are too common and do not provide users with anything of value that has anything to do with where the URLs was found.

8. Treat Internet sites and intranet sites equally

Managing corporate intranet sites is far different from managing websites on the Internet. The main difference between the two is that each company has only one intranet, so it is easy to manage to achieve a high degree of consistency and certainty, which is beyond the reach of websites on the Internet for many years. Moreover, employees use intranets for collaborative production, which means that any waste of time will directly affect the lowest production line.

9. Confuse market research with user testing

It is gratifying that many websites have realized the importance of customer needs in website design, but unfortunately, many of them simply rely on traditional market research methods such as holding user meetings to solve this problem. Most of these methods are aimed at product needs analysis and marketing strategy analysis, and they do not provide detailed information about how people use the site.

The design of the website should produce an interactive product, so when studying the problems encountered by users in the process of using the website, many methods of user testing become very necessary. Users are not designers: no matter how many user meetings you hold, they can't tell you how to design your route. User meetings are helpful in getting information about their current concerns and where they need help, but they can't teach you how to replan the basic way to do business. Listening carefully to customers usually reveals problems that can often be used to make some improvements.

10. Underestimate the strategic impact of the website

It is a huge mistake to treat the website as an online manual and not to be managed by an important department. To do business successfully in the future, the website should be seen as one of the very important and decisive factors.

In predicting the consequences of technological change, there are often two mistakes: overestimating its short-term effects and underestimating its long-term effects. The functionality of websites has been exaggerated to such an extent that people overestimate what they can do within a year or two after construction: most sites will not bring profits any time soon. But don't underestimate the huge benefits we can bring when we connect with everyone and everywhere. The impact of the network will grow at least at the rate of the square of the number of users, and the true value of the website can only be shown when business activities have greatly expanded.

At this point, the study of "what are the mistakes in website management" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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