Shulou(Shulou.com)06/02 Report--

What this article shares with you is about whether the company should register many domain names. The editor thinks it is very practical, so I share it with you. I hope you can get something after reading this article. Let's take a look at it with the editor.

Companies need to register a lot of domain names, first use the company name to register the domain name, followed by the use of the company's main products to register the domain name, in addition to trademark names, brand names, etc., also need to register the domain name to protect the brand. If the company has a mall platform, it is also recommended to apply for shop, store, biz, online and other related domain names. In addition, domain names such as vip can be registered for members' use.

Domain name, not only to build a website, but also can enhance the company's image, brand power, bring more traffic, advertising effect and so on. Now more and more attention to brand protection awareness, a company, need to pay attention to brand protection are: company name, product name, main product, trademark name, brand name and so on, these names need to make efforts to maintain.

For practical actions, such as domain name registration, it is recommended to register these names, at least com and cn need to be in the hands of the company. Avoid being registered by others, resulting in the loss of some traffic. For example, the company used 360.cn to build its website, but many users used to use 360.com to visit, losing a lot of traffic and very bad for the brand image, because many users said that "the website was hacked by a foreign company." In the end, the company spent a huge sum of $17 million to buy 360.com, which was worth 100m yuan at the exchange rate at the time.

Some companies are mainly shopping malls and online transactions, so domain suffixes such as shop and store are recommended to be taken down.

In addition, suffixes such as xyz domain name and vip domain name have their own characteristics and have a huge market, which the company can't ignore.

The main effects of domain names on companies are as follows:

Get more flow; conducive to brand promotion; attract return rate, stimulate potential customers; create brand value and so on.

The above is whether the company should register a lot of domain names. The editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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