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This article mainly analyzes the relevant knowledge points of how to optimize the invitation process of App products, the content is detailed and easy to understand, the operation details are reasonable, and has a certain reference value. If you are interested, you might as well follow the editor to take a look, and follow the editor to learn more about "how to optimize the invitation process of App products".

Invitation function is a very important and indispensable way in the promotion period of App products, which emphasizes sharing more and more, and expands the user base of Internet products by allowing old users to invite potential users to continue to attract new users.

Bringing new users through old users is the essence of traffic fission. Customers' reward, welfare stimulation, interest attraction and value resonance are all common means to encourage users to invite, among which the customer gets the reward most quickly.

The reward for customers is that App determines that old users invite new users and gives both parties a reward policy, which is also a common method of App fission.

Take educational App learning and thinking as an example, there has been an "invitation and courtesy" activity on the App page for a long time. The activity mechanism is very simple: invite a friend, after the friend sign up, learn and think will give new and old users some discounts as rewards, such as free live lessons, discount cards, coupons and other rewards. This can stimulate the participation of old users, spontaneously think about App to find new users for learning, and accelerate the rapid growth of the number of users of App products.

However, in the traditional App invitation fission link, there is one link that users hate, and that is to fill in the mobile phone number. Many App products often use the method of filling in the mobile phone number to verify the source of information and identify who invited the new user.

Generally speaking, the App sharing invitation process is as follows: share the invitation landing page-invite friends to fill in the mobile phone number + SMS verification code on this page, and then download the App-- and register with the same mobile number. At this time, the backend binds the relationship with the inviter through the mobile number of the new user. The invitation process is long, and users are required to enter the mobile phone number and verification code manually twice, once on the H5 landing page and once when logging in after downloading App, which is too tedious for users and easy to cause user disgust.

So I am considering whether it is possible to automatically record the user's information when the user downloads App from the invitation landing page without having to enter the user's mobile phone number on the invitation landing page, and then call the previously recorded user information for user binding when the user downloads and opens App for the first time. I asked the technicians to see if it could be achieved, but the answers I got were impossible for many reasons, such as too few browser permissions, unable to record too much user information, and so on.

Then I did some research and found openinstall as a tool.

I have learned that openinstall is actually a channel tracking tool, which can set parameters in the url of H5 page. Once a user enters this landing page, the user's information will be recorded under this channel. When the user logs in to App, the channel user information of the record will be written.

After learning about it, I was wondering if the inviter's user ID could be used as a channel parameter. Wouldn't it be possible to realize my previous vision by comparing each inviter as a separate channel?

We optimize the invitation process of App through openinstall, minus the operation steps of manually filling in mobile phone number and invitation code, and the user invitation process is more smooth, which will help us to improve the download conversion rate and retention rate.

For users, there is no need to fill in the mobile phone number and invitation code, which reduces the user operation steps, improves the user experience, and greatly improves the conversion rate and retention rate of users.

For App products, the efficiency of sharing invitations is greatly improved, and App is more likely to form invitation fission effect.

For developers, without too much development and maintenance, SDK connected to openinstall can automatically complete a large number of user matching work, saving money, time and effort.

The App invitation mechanism is a function that almost every product will do, such as the group purchase bargain of e-commerce App, the master and apprentice system of information App, the war invitation of game App, and so on. I believe that as long as we make good use of openinstall as an efficient tool, we can easily achieve the growth of App invitation fission users.

This is the end of the introduction on "how to optimize the invitation process of App products". More related content can be searched for previous articles, hoping to help you answer questions and questions, please support the website!

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