Shulou(Shulou.com)06/03 Report--

How to transform into a social + e-commerce model?

First: changed the business thinking, the promotion of investment model, changed to social e-commerce model, because middlemen are now mud Bodhisattva across the river is very difficult to survive, no matter how to promote investment is useless.

To learn more about E + new retail industry Internet, you can search the official account "Industrial Internet Service provider"

It is to link users and establish relationships with users by relying on social media tools, such as creating private domain traffic pools through Wechat personal accounts, official accounts and social groups, and then using WeChat Mini Programs as a trading platform and commodity carrier after having users. because every customer's basic media is using social media tools such as Wechat.

So where is the user's time? The trading opportunity is right there! So the cost of getting customers through Wechat is relatively low, in Mini Program as a platform for transactions, one is low cost, the other is good fission!

Second: use the idea of sharing economy to turn every participant into a seller, bringing a steady stream of traffic through user-centric traffic entrances.

Relying on the sharing economy to build a social e-commerce model through Wechat ecology, it also means that everyone, as a traffic portal, can participate in sales and share through their own Wechat. No matter they are the original salespeople or the users of our private domain traffic pool, they can use the social + e-commerce model, use user sharing for promotion, user communication for sales, and link users through social media tools. Through Mini Program to do transactions to cash, ingenious use of sharing economic ideas, so that traffic fission and doubling.

The original cost of investment promotion and promotion, all give profit to users, let users they promote products. For example, A users who buy goods on their Mini Program (self-run social ecommerce) can share them with B users. In the process, promoter A has changed from an original consumer to a dual identity of "consume and sell".

Their own users are the demanders of the products, and when they buy, they feel that the quality is easy to use, then they can share it with their friends through Wechat, Weibo and so on. As long as someone buys it, they can get a profit. A product of 100 yuan can get a profit of about 15%. Even if some users are not willing to share in the distribution mode, fission can be spread through group buying and other ways.

Third, change the organizational structure of the original company + team to platform + individual.

Because the model has changed, the organizational construction has to be changed, and the original company + team model has been turned into a platform + individual. As a platform, the company pays more attention to the resource integration and operation and maintenance of the platform, logistics delivery and after-sales service, that is to say, before users share and promote, the platform needs to do a good job of operation, activity promotion, and at the same time, according to the sales orders generated by social sharing, do warehousing and transportation.

E-commerce model: let users help you sell goods, the performance can be increased tenfold

With social sharing and recruited distributors as a source of traffic, we no longer need to worry about traffic, but more about platform + personal distribution, that is, the profit sharing ratio. The biggest difference in this traditional business thinking is that the traditional company is a team and a boss is struggling, while the social + e-commerce model, where all participants are selling, is a non-central traffic scene.

If we find 10000 distributors and people involved in sharing distribution, then 10000 people will help us sell goods and drive more participants and traffic through social fission, so the social + e-commerce model, it's not surprising that it performs 10 times more than the traditional model.

To learn more about E + new retail industry Internet, you can search the official account "Industrial Internet Service provider"

Original: zsyncmall.com/html/xwzx/xydt/120.html

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.