Shulou(Shulou.com)06/02 Report--

Two years ago, Jack Ma first put forward the concept of "new retail" at the Yunqi Conference, which caused a huge shock in the retail circle; in the same year, he issued "opinions on promoting the Innovation Transformation of physical Retail". It is emphasized that it is necessary to speed up the structural adjustment of physical retail enterprises, promote the online and offline integration of retail enterprises, and constantly improve the supply capacity and efficiency of goods and services.

Statistics show that new retail sales will account for 22.4% of China's total consumer retail sales in 2018, nearly tripling from 8% in 2013, and is expected to increase to 33% by 2023. The "Analysis report on Market Prospect and Investment Strategic Planning of China's Retail Industry from 2017 to 2022" released by the forward-looking Industrial Research Institute predicts that the scale of new retail transactions will grow at a compound annual rate of 115.27% in the next few years. According to statistics, the current size of the new retail market is only 38.94 billion yuan. With the formation of user habits and the innovation of new retail models, the future growth potential is huge, and the market size is expected to exceed 1.8 trillion yuan in 2022. At the same time, the total amount of online shopping in China has declined for three consecutive years. The dividend of online traffic has bottomed out, while offline trading volume is 70% to 80%. Under this background, the concept of "new retail", which combines online and offline with logistics, arises at the historic moment.

Add push artificial intelligence business card and AI radar system developed through Mini Program + AI technology, through Wechat's connection ability and open ability to smart business card, Mini Program official website, business card mall, boss radar system, CRM system, micro-customer service system organic combination, and through Wechat's social ability to make everyone become an effective traffic portal, improve store sales efficiency and brand fission ability as a whole.

Add the application scheme of Mini Program Mall, an intelligent commerce tool.

Mini Program now provides a lot of free traffic portals, and the connection between Mini Program Mall and official account is more close and perfect. Add business card Mini Program and you can follow the official account with one click. The way Mini Program is embedded in the official account also makes the user's entire reading experience different. When the store enterprise can place the Mini Program Mall landing page in its own official account pictures and menus, click one second directly to Mini Program to achieve transformation.

Free traffic entrance: business Card Mini Program uses the Wechat ecosystem to form a unique way for users to share with Wechat friends, groups and moments to get traffic for free, allowing regular users to become the media of their own products. On the one hand, store merchants can attract users by means of red envelopes, group purchases, likes and reductions, which greatly improves the sharing rate of old users, on the other hand, new users will probably get positive feedback when they receive recommendations from customers who have consumed, which also imperceptibly promotes the acquisition of customers in Mini Program. So far, Mini Program e-commerce platform has completed the e-commerce closed loop of "getting customers → to promote → customers to get → purchases".

Big data precipitation and activation: the traffic that has been precipitated by the official account is introduced into Mini Program Mall and becomes another free traffic entrance to the business card mall. After sharing the fission and the traffic imported by the official account, how to precipitate to Mini Program Mall and activate and reuse it? become the difficulty of the enterprise? Users who enter Jia Tui Mall do not buy now, but can promote their sharing and consumption behavior through red envelopes, group purchases, like collection and reduction, and so on. Sharing can produce his network fission and spread, and his consumption behavior satisfies the original intention of mutual benefit of enterprises. Users who have already bought, through these promotions, can guide him to share actively and promote his repurchase behavior and purchase behavior of extended products.

Fission spread of multi-dimensional sharing: in general, Mini Program can only forward to Wechat friends and groups, but add business card mall to find another way, stores can show and share posters online and offline and share coupons more directly to the circle of friends, achieve multi-dimensional sharing and drainage, and further generate human fission between new and old users.

A variety of event distribution functions: when the event is carried out, a large amount of potential customer information is retained, how to allocate it at a later stage? If the distribution is uneven, it is easy to cause internal contradictions, which is a headache for enterprises. In the activity distribution application of business cards, customers only need to scan the same sun code, and after setting up the background, they can assign visitors to multiple sales / customer service to follow up respectively, which not only solves the problem of customer diversion, realizes the accurate docking and transformation of customer resources, but also avoids the internal disputes caused by uneven customer source distribution and unknown arrangement to which sales staff.

Mini Program Mall with temperature: general mall, such as Bao or Dong, is just a cold shopping platform, users just go to buy something, buy and go, do not feel the humanized temperature. Business card Mini Program Mall, combined with business cards, official websites and trends, users see that it is no longer just a platform for shopping, the profile of the employees of the business card is their own business photos, business card pages and products with voice introduction, dynamic real-time feedback on the development of the enterprise, the official website reflects the information and strength of the enterprise, and the store employees capture their interests and needs according to the real-time browsing trajectory of the users, and then communicate with the users one-to-one through the IM function. This series of impressions make users feel that the business card mall is not an indifferent platform, but a person with temperature. Business cards, shopping malls, dynamics and official websites are her limbs, and the products are her heart.

In the next decade, resource-consuming enterprises will become more and more difficult. Enterprises that do not embrace new manufacturing are like blind drivers who do not know who their customers are and what their needs are. Add push for the pain points of stores combined with new retail and services to connect online and offline business managers, salespeople, customers before the closed loop, to help stores to achieve personalized, customized, intelligent, data mining consumers. The emergence of new retail has brought a certain impact on the traditional retail industry, but also brought new ideas. In the future, "new retail + new manufacturing" represented by the integration of retail and manufacturing will stand on a new tuyere.

In the more than two years of the development of new retail, the influx of Internet capital into physical retail has promoted industry change, allowing the most traditional businesses to begin the process of digitization. New business type, an endless stream of new species, has achieved certain results in the empowerment and transformation of retail formats. The reform of new retail is gradually extending from the demand side to the supply side. In the second half of the new retail reform in the future, the core will be the change on the supply side. In the future, the development of new retail will go deep into the road of upstream transformation of the supply chain and empowering in the middle and Taiwan. Adding intelligent business tools can intelligently identify user behavior, intelligently portray customer behavior, and be able to follow up customer transactions. Greatly liberate the advantages of customer communication and maintenance costs of salespeople and customer service for stores to solve digital and standardization capabilities, so that each employee can become an effective traffic entrance advantage of the enterprise.

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