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This article mainly explains "what is the use of the combination of Mini Program and official account". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "what is the use of the combination of Mini Program and official account"?

Mutual diversion

Wechat official account provides high-quality content to attract and precipitate users, while Mini Program provides services to spread users. There are four main ways for Wechat official account to guide Mini Program: official account article, official account menu bar, official account template message, official account introduction page, and so on. Relying on a variety of traffic entrances to help Mini Program achieve more online entrances, the conversion of corporate marketing traffic has been improved.

Mini Program mainly diverts the official account through distribution fission, and obtains a large number of users with the help of Mini Program's marketing activities, such as group buying, bargaining, second killing, points, etc., thus bringing huge traffic to the official account, and finally precipitated to the official account, increasing the contact points connected with users, which is conducive to the realization of users' repurchase.

Data interchange

Wechat operation and maintenance center has been added to Mini Program public platform, where developers can query the error information of Mini Program in the past 30 days and quickly fix the problem.

In the operation and maintenance center, developers can scan the QR code to join the Mini Program alarm group. When there is a problem with the operation of Mini Program, the system will push a message to inform the members of the alarm group. At the same time, Wechat also enables third-party platforms to create and bind Wechat open platform accounts on behalf of official accounts or Mini Program, helping merchants identify the same user from different official accounts or Mini Program.

Increased featur

The binding of Mini Program and Wechat official account makes the official account have more functions other than "content media", such as e-commerce mall, utility, traffic cash, etc., these functions greatly improve the customer conversion rate of official account + Mini Program for corporate marketing, on the one hand, improve the user experience and the service ability of the enterprise, on the other hand, establish a good corporate image, it can be described as a win-win situation.

What does Mini Program mean? Mini Program is an application that can be used without download and installation. It can be used immediately by scanning a QR code or searching it. It is easy to operate and easy to spread. It can achieve seven major functions, such as message notification, offline code scanning, official account association, and so on. It is based on Wechat, similar to APP. You can use it whenever you want. After using it, you will leave without taking up memory.

Thank you for your reading. The above is the content of "what is the use of the combination of Mini Program and official account". After the study of this article, I believe you have a deeper understanding of the use of the combination of Mini Program and official account. The specific use also needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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