Shulou(Shulou.com)06/03 Report--

In the era of Internet big data, data management has become the core competitiveness, which directly affects the financial performance. When the concept of "data asset is the core asset of an enterprise" is deeply rooted in the hearts of the people, enterprises have a clearer definition of data management, taking data management as the core competitiveness of enterprises, sustainable development, strategic planning and use of data assets. become the core of enterprise data management. Big data is deeply loved by small businesses.

It seems unreasonable for small businesses to love big data, but compared with large enterprises, small and medium-sized enterprises are often one of the first groups to adopt technology (and even data analysis technology), because digital innovation is so easy to access and use. This is the view made by Howard Dresner, chief research officer of Dresner Consulting Services.

"barriers to entry for functions such as data analysis have been greatly reduced over the past decade," Dresner said. almost every conceivable industry has become more competitive. "

A recent study by Mint Jutras confirms that more small and medium-sized enterprises combine spreadsheets with other tools and are experimenting with data analysis techniques.

With the help of simple user interfaces and visualization tools, coupled with improved algorithms and natural language functions, data analysis has now been applied to small and medium-sized enterprises with long-term vision. This is a good thing because customers expect every company to provide the same consistent experience on different channels and real-time services, regardless of company size. Small and medium-sized enterprises are also increasingly following the path of globalization, attributed to data-driven decision-making mechanisms. A recent survey conducted by Forbes Insights gives many examples of how small and medium-sized enterprises are using data to seek growth more wisely and faster in an era of unprecedented disruption.

A foreign telemedicine company with 50 people is using big data analysis technology, supplemented by statistical functions, to make people healthier. With reliable and accurate information obtained from patients' tests at home, doctors can immediately adjust medication and dosage, shorten delay time and reduce outpatient service. "We are fully responsible for quality assurance and management that meet European and global standards, using clinically validated medical devices, combined with leading M2M data transmission technology, to access this service instead of using smartphones," said the company's CEO.

A small sculpture and jewelry design gallery that integrates point-of-sale (POS), marketing, inventory and e-commerce using a cloud-based platform to please high-end consumers with a real-time online art experience. CRM products. "We are trying to find a way to provide that environment and experience," said the gallery director. " Customers will soon be able to wear jewelry or stand next to sculptures in a virtual scene. This is also the application direction of future virtual reality (VR).

A handbag and accessories retailer with offices in Los Angeles and Shanghai can use CRM data analysis capabilities to view customer data, inventory and sales in real time, allowing the company to make complex decisions. "because we have immediate access to the data, we can figure out which models are best-selling and then decide whether to ship them to Shanghai or Los Angeles," the company's boss said. "

A small company with only 22 employees that provides solutions to control epidemics and agricultural pests has found secret weapons in real-time data from operators' motorcycles and smartphones using the Nippon CRM software. "with GPS tracking data, we can see how much fertilizer we apply every day, which areas we cover, how many people are affected and how many shadows we trap," the company executive said. "We can make adjustments every day."

Encouraged by such success stories, small and medium-sized enterprises in various industries are turning to cloud-based platforms. A recent study by Mint Jutras confirms that only a small number of small and medium-sized enterprises continue to rely on piecemeal and messy business planning methods. More companies are combining spreadsheets with other tools and are experimenting with data analysis techniques. SAP is a mainstream product abroad. Recently, the data analysis tool developed by CRM is based on the habits of domestic users, and the user experience is more in line with domestic small and medium-sized enterprise users.

"many small business owners still believe that intuition is the best decision-making tool," said Cindy Jutras, president of Mint Jutras. "but now the world is changing so fast that intuition is unreliable. When you try to make good use of big data's analysis and produce results, you will realize big data's core values."

In the algorithmic business world, many companies need fact-based insight to connect from customers to big data, who operates internally. As a result of cloud-based innovation, data analysis technology for every small and medium-sized enterprise.

Small and medium-sized enterprises should comply with the development of the times, constantly innovate, make use of new technologies, surpass competitors, keep enterprises competitive, and ensure the healthy and orderly development of enterprises in the fierce competition.

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