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This article introduces the relevant knowledge of "how to reduce the website bounce rate and guide visitors to leave clues". In the actual case operation process, many people will encounter such difficulties. Next, let Xiaobian lead you to learn how to deal with these situations! I hope you can read carefully and learn something!

Bounce rate is the percentage of visits that users come to your site by searching for keywords and leave after only one page, compared to all visits.

Looking at the bounce rate of keywords can tell you how users approve of the content of your site, or whether your site is attractive to users. Whether the content of the website can help users retain users can also be directly seen in the bounce rate, so the bounce rate is an important criterion for Semer to measure the quality of website content.

Bounce: Visitors leaving the site after visiting only one page are recorded as a single bounce.

Bounce Rate: Number of Bounce/Total Visits *100%

For example, if a landing page has 100 visitors and 10 people close the page without browsing any other pages, the bounce rate of this page is 10%. The bidding relative bounce rate will be higher because the traffic is not accurate enough.

Bounce rates can be used to measure traffic and page quality, with high bounce rates indicating visitors are not interested in landing pages. No further in-depth pages are available. Or there is a problem with the design of the landing page, which does not match the target user.

In order to solve the problem of high bounce rate, Semer needs to have a page with a lot of content, so that visitors can quickly find what they want and guide them, thus reducing the bounce rate.

How to reduce website bounce rate

Here are some optimization suggestions to reduce bounce rates. These suggestions are not absolutely valid and vary from site to site, but overall they are worth considering.

01. Intuitive navigation, clear layout

If the site does not provide users with clear and clear menu navigation and page layout, users will be unable to start after entering the page, unable to find what they are looking for, and will have no choice but to leave.

02. Bad design is intolerable.

Design is not just about pictures; design encompasses the entire user experience. The presentation of images and the functionality available on the site must be attractive.

03. page loading speed

This is not only a factor that affects the page's search engine ranking, it is also a factor that directly affects the user experience. If a page takes up to 10 seconds to open, this will definitely increase your page bounce rate and decrease your target conversion rate.

04. Is the website accessible on the mobile side normal?

We don't require websites to be mobile-friendly, but we do require websites to be available at least on mobile devices (both phones and tablets).

Moreover, mobile usability involves more than just design compatibility and content accessibility; in many cases, the content we provide must be simple and unambiguous so that people can quickly view and understand it on smaller devices.

05. Is the site compatible across browsers

Look at bounce rate data for each browser traffic and check if bounce rates are similar across browsers. If a browser has a high bounce rate, it may be because the website has compatibility problems in that browser, which should be dealt with in time to avoid wasting resources.

06. Reduction of irrelevant keyword promotion

Check out keywords with high bounce rate and bring more traffic, and analyze whether these keywords are intentional keywords. If not, page adjustment or flow control will be carried out in a timely manner.

07. Optimize according to user's visit intention

Analyzing user intent is a great source of inspiration for designers. Optimize the content of landing pages based on the keywords used by users to provide them with a better experience to meet their expectations.

08. Layout content according to priority

Is the target translation guidance or content point clear on the web page? Can users immediately get the information they expect?

09. content packet

Grouping content according to different categories, putting together content on the same topic or related topics to attract users to more pages. In addition to grouped content columns, similar related content should also be recommended in the right column or bottom of the article page.

10. Add content categories menu and tags

If a web page doesn't provide relevant content or intuitive navigation, the site misses out on getting a lot of traffic and becoming a sticky resource. After related content is grouped into a category or a tag attribute, the category or tag menu is displayed to the user, so that the user can easily view more related content during the visit, and the website becomes more attractive.

11. Use fewer pop-ups

Advertising pop-ups tend to annoy users. Ad pop-ups can give users what they want in certain situations, but often pop-ups disrupt the experience as users browse content.

12. Delay loading more content

Those of you familiar with waterfall flow web pages know that when we open a page like this, we don't load much content at first, and we drag down to see more content. If there is a lot of content on the page and it takes a long time for the entire content to load, then we can use delayed loading. This is an optimization based on load speed and user experience.

13. color contrast

Different colors are needed on the web page to create contrast. The contrast between different colors can turn a rigid page into a lively one. Set up different color blocks for different content templates to attract visitors 'attention.

14. a catchy slogan.

If you want to direct users to focus on certain content, consider setting up eye-catching advertising on the page. Advertising should highlight the significance of the site, placed in a prominent position on the site (such as floating window).

15. Avoid distracting users

Some web pages automatically play audio and video when they are opened, which may not meet user expectations and spoil the user experience. These problems should be avoided at this time.

16. Add internal search engine

Web users are accustomed to using site search to find what they want, so make the most of site search to improve the user experience. If the user enters the website and does not see the content he wants, but the website lacks the search function, the user may choose to leave helplessly.

17. Open external links in a new window

This is a simple but easily overlooked concept. Export links are recommended to open in a new window, rather than opening and overwriting your page in the original window, so that users may return to your site to view more content after browsing the open content.

18. 404 useful pages

404 pages are inevitable, so try to make them friendly and helpful. See Google Webmaster Tools for "Enhanced 404 Pages," which, when generated, provides users with an intelligent search box and a most relevant link address.

19. Keep the content as simple as possible.

Overly complex content scares off users. This is important, but not many people realize it.

20. Split long articles

If there are too many pages open, it will also discourage users. Users on the Internet, especially mobile users, usually do not have good patience to complete the reading of long articles. They can paginate articles or divide them into multiple shorter chapters in a series of topics. The effect will be significantly better.

21. Pay attention to the traffic bounce rate of advertising positions

If your website has display ads, pay attention to the traffic conversion rate brought by different ad slots. You can discover which ad slots work best and which ones work differently, and optimize your ad placement strategy.

How do bidders make visitors forget to think?

There are two reasons visitors forget to think:

1. The website information is too rich, all of which are what users want to see. I don't know where to start looking better.

2, visitors simply did not find the information or goods they needed;

The first kind of circumstance is bid of course, but the website formed certain dimensions to just can achieve such ambit normally, it is the website that compares ox;

The second scenario is more dangerous, where users find themselves on a site that is worthless to them, and then close it after glancing at the information they don't see. This kind of situation is much, can cause website whole jump rate to be exorbitant, bid cost is higher and higher.

Let users forget to think, is to retain the user's sunflower book. No need to be self-employed, but Semer needs to work hard on user experience design and article quality and internal links. This includes website space speed, article authority, article relevance, user UI design and website color matching, and so on.

Users often don't want to use their brains to think, especially when browsing the web. If the site is like a maze, and you want to test the user's IQ, then this is definitely a bad idea, unless it is a maze-themed site.

Please note that do not make a headline party. Using false titles to lure users to click, this takes advantage of their kind psychology, users will have resistance psychology, one will not leave clues.

The website is good, the user decides. The method is very simple, leading the user to turn.

"How to reduce the website bounce rate and guide visitors to leave clues" content is introduced here, thank you for reading. If you want to know more about industry-related knowledge, you can pay attention to the website. Xiaobian will output more high-quality practical articles for everyone!

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