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2025-04-05 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >
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The development of Internet and social network technology has brought a lot of convenience to people's life, such as online chat, online shopping, video and social networking have become the new normal of our life. According to the latest statistics, the total number of Internet users in China has reached 710 million. However, while the Internet brings convenience to our life, there are also risks of personal privacy and information security, which requires us to improve the awareness of network security and personal network information protection while enjoying the convenience of life.
Today we are going to talk about this topic. First of all, we will introduce to you the main ways to disclose personal information, what kinds of software and companies are wantonly stealing personal data, and then talk about how to protect personal privacy when dealing with the Internet, and that information needs extra protection. Next, let's start today's topic with the following five companies that are tracking you.
SilverPush
In 2013, researchers developed an audio-based malware called BabBIOS, which is free to use the device's microphone and stereo. As a result, SilverPush has improved the technology to track users through mobile televisions and computers. By 2015, their software had been embedded in 67 apps, monitoring 18 million users through voices that users could not hear.
In fact, when you encounter ads placed by SilverPush on a web page, they send signals to the ultrasound station, identifying all the devices you use and how you interact with them. Privacy experts fear that the government will then use this technology to track users' food, clothing, housing and transportation. If you want to discuss important "unapproved" and sensitive content, the soundproof room may be able to ensure its concealment.
FaceFirst/Face-SIX
When a person who exists in the FaceFirst database enters one of your stores, you will receive an alarm immediately. The alert includes the person's photo and all resume information. Thanks to companies like this, face recognition is turning your face into the Cookie of a real-life browser.
Now retailers and advertisers can track you offline, tag you with "some profit" and "no profit" customers, and store them in the database. There may be no hiding place in the world in the near future, because even churches will participate in the monitoring system. The church will use Face-SIX 's software to track your attendance and donations.
Vizio/Samsung
More than 10 million Vizio TVs collect "large-scale, highly accurate, very specific viewing behavior data". Vizio prefers to call this tracking line "smart interaction", which turns on and monitors the programs you watch by default, records "hundreds of features" linked to your IP address with data analysts, and then sells them to advertisers.
Other TV companies, such as Samsung, are also monitoring your every move through their "smart TVs", but they remind users that what you say, including personal information, will be part of the data captured and transmitted to third parties.
Ditto Labs
More than 800 million photos are shared publicly on social media every day. In fact, your friends are not the only ones who follow your life through your selfies.
Ditto Labs is using image scanning and face recognition technology software to mine your personal information through pictures for major corporate brands. They can identify trademarks, track product usage, and track your performance to track what you think of the brand.
The company is also using this information to build your secret online profile, which is intended to teach you to become a "branding target". "if I look at your picture for a certain two years, I can say a lot of things about you," said someone at Ditto Lab.
Carrier IQ
In 2011, big handset makers are said to have installed "Carrier IQ" software on 130 million phones, a seemingly harmless diagnostics program that contains hidden programs that secretly record text messages, phone numbers and GPS data.
Carrier IQ denies that it stores and sends information. By that time they had cooperated with Nielsen Amway about "intelligence". It also advertises its ability to provide "first-hand real-time data from consumers' mobile phones". FBI also refused to disclose the records and findings of the Carrier IQ investigation on the grounds that it was "still under judicial investigation." This leads people to speculate that FBI may still be using similar programs to access your personal information.
So when dealing with the Internet, we should talk about how to identify sensitive information, how to protect personal privacy, and that information needs extra protection (the picture is from the official account of "data Mining and data Analysis").
Which personal information is easy to leak?
What are the ways of information disclosure?
What are the consequences of information disclosure?
How to protect personal Network Privacy
While the Internet brings convenience to our life, there are also risks of personal privacy and information security, which requires us to improve the awareness of network security and personal network information protection while enjoying the convenience of life. Search for "ICT_Architect" to join the Wechat official account "architect Technology Alliance" for more exciting content.
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