Shulou(Shulou.com)06/03 Report--

What are the seven steps that product users need to know? Positioning the user is the product planning stage, when the user operation needs to work out which user groups to locate with the product, and to whom the product is finished, which is what the user operation needs to do. The editor summarizes the following contents for you. Let's look down together.

Product 0 to 1 stage, is a product planning stage, there are no real users to study, need to find, discover, locate potential target users, user operation is mainly research and analysis to locate users.

1. Excavate the demand of research products

It may be accidental, or it may be shared by others, or market research has found a product demand (that is, a user pain point). For example, during the epidemic, many small and micro enterprises were badly hit by the news and friends who started businesses around them. a big pain point for these small and micro enterprises is that they continue to have cash flow and have no channels to understand the help policy. So here's a user pain point: consulting sources + loans.

2. Whether the demand is a common demand

To analyze whether this demand is a group characteristic demand, it needs to be realized by some means, such as expert interviews, offline research, telephone research, and so on, to confirm that this demand has a certain breadth and is the common needs of a certain part of the population. Where do the experts come from? Where did the subjects come from? There is no need to explain this. Since we want to make this kind of products, I believe there are certain resources that can be used.

3. Carding products

It is divided into two steps: to refine the core product competence, that is, the main task of the product, to solve the pain point needs of users, and to solve the consultation and loan needs of users according to the above examples. Extend the product capability, that is, the regional task of the product, the peripheral capability of the product, which is used to enhance the user experience. According to the above example, information such as industry consultation can be added.

4. User scene simulation

Play the role of real users to experience in the scenarios we plan to build, and confirm whether the core competencies address the needs of users and extend the product capabilities to bring users a better product experience.

5. Refine the precise characteristics of the target population

According to the positioning of the product, the portrait of the target group is drawn, which is divided into external attributes and internal attributes. Internal attributes: age, gender, hobbies, income, educational background, etc.; external attributes: region, marriage or not, venue, etc.

6. User authentication

According to the virtual portrait we delineated in step 5, find some users who really match the portrait, through interviews, observation, focus group interviews, usability testing, etc., I explained this point in detail. Search a lot online, but the core to remember is to verify whether our product core competence has solved the user pain point. Whether the ability of surrounding products can bring better experience to users.

Interview method: users deeply explore the problems and feelings encountered by users in the process of using the product

Observation: the user may be in a state of recall during the interview, because it is a memory, so it is easy to ignore the situation and emotion of using the product, and all the information of the user needs to be observed and recorded like a shadow.

Focus group interviews: gather users with similar attributes to conduct interviews and discussions

Usability testing: observe the actual operation of the user in the real use process, record and analyze the problems encountered by the user in using the product in detail, in order to find the usability problems in the product and improve the product.

7. Product optimization and improvement

Optimize and improve the product according to the collected problem points, and test on-line.

During the introduction period, users are novice, probably because the quality of the promotion channel is low, and the user group is non-target users; secondly, the product itself is designed; operators deal with people, analyze people's psychology, constantly think about what users think, and provide what users need. grasp the user's psychology, and land on the product, in order to really grasp the user and retain the user.

How much do you know about the seven steps that product users need to know? If you want to know more, you are welcome to follow the industry information.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.