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This article mainly introduces the relevant knowledge of the reasons why brands build Mini Program Mall, the content is detailed and easy to understand, the operation is simple and fast, and has a certain reference value. I believe that after reading this article on the reasons why brands build Mini Program Mall, there will be some gains. Let's take a look.

Recently, WeChat Mini Programs has a star function, which allows users to leave traces on the user's chat history and drop-down interface after using Mini Program. Star function also makes it more convenient for users to use the commonly used Mini Program mall. For large brand enterprises, it is more conducive to cultivate long-term and stable emotional links with target customers or regular users.

So what else makes many brands build Mini Program Mall?

Mini Program Mall has a huge number of Wechat users

According to current official figures, Wechat has 1 billion monthly active users. On average, each person should browse the moments at least twice a day. The huge user system of Wechat covers 2/3 of China's customers.

Wechat popular account and Mini Program Mall complement each other.

Mini Program Mall and Wechat are a kind of visiting contact, and users can jump directly to Mini Program when reading Wechat articles. All these are based on a certain user base and brand membership data. This is undoubtedly very tempting for brands. Wechat Volkswagen mainly produces high-quality content. Mini Program carries the traffic attracted by Volkswagen account to do better customer service. Make full use of the advantages of social e-commerce to improve user conversion.

Mini Program has low risk.

Unlike entering a third-party mall, after brands set up Mini Program, the operation is entirely under their own control. Brands can carry out digital conceptual marketing more flexibly. Can better express the corporate culture through Mini Program. The Mini Program mall established by brands is active and is a way to connect brands' online and offline affairs. Connect the nine scenarios of system entrance, scan code, mass account, sharing, search, LBS, pay card package, WeCom and advertising, which become a key link in the combination of Wechat ecology and offline affairs. Mini Program is also a breakthrough that brands hope to develop in traditional competitions.

Mini Program has a rich application scene.

For example, now the office building is simply standard daily delicacy, users can directly open Mini Program to select products and pay for purchase without going to the vending machine. Go to the vending machine at any time. These behaviors are user-oriented. For example, the Mini Program launched by the COCO milk tea store can be booked in advance and then picked up later, so that you can avoid queuing, choose online and pick up the goods directly when you pass. Mini Program gives users a variety of application scenarios.

This is the end of this article on "what are the reasons for brands to build Mini Program Mall?" Thank you for reading! I believe you all have a certain understanding of "what are the reasons for brands to build Mini Program Mall". If you want to learn more knowledge, you are welcome to follow the industry information channel.

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