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Today, the editor will share with you the relevant knowledge of what is the method for novice merchants to promote Mini Program. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article, and let's take a look at it.

What are the ways for novice merchants to promote Mini Program?

1. Related official account

Now there are a lot of Mini Program through this official account binding recommendation way for customers to get and promote. Associate your Mini Program with the service number or Subscription account, and then promote it through the old promotion method of the official account, which everyone is familiar with, how to guide users, and so on.

2. Wechat search

Like most APP's search personality, users search for Mini Program names to enter the Mini Program interface. At present, the search approaches are: the search box at the top of the chat, the search box in the Mini Program entry in the [Discovery] column, the search box in [add Friends], and the [search] page.

3. Keyword optimization

Wechat search supports fuzzy matching of keywords, so custom keywords will also affect Mini Program rankings. According to users' search habits and product features, registering as many Mini Program names as possible can make Mini Program higher in the ranking and more likely to be searched by users. What we need to do is to optimize Mini Program introduction and Mini Program content.

4. Mini Program nearby

Nearby Mini Program is displayed in "nearby Mini Program". Mini Program is automatically shown to Wechat users in the surrounding 5km, and all eligible Mini Program can be exposed free of charge in "nearby Mini Program", which is one of WeChat Mini Programs's channels to increase marketing channels for merchants.

5. Share in moments.

At present, Mini Program really only supports sharing with friends and groups. There may also be a lot of people's way of playing is to constantly send to the group, or find a way to pull a lot of groups and then send Mini Program to the group, through this method to promote Mini Program, this method may be relatively stupid, but it must have some effect.

6. Template message

The template message is the push generated by Mini Program to each user within Wechat. Content classes can be used to prompt updates, e-commerce classes can use it to prompt promotions or unpaid, and tool classes can use it to prompt for the completion of daily goals. Each push makes users gradually become dependent on Mini Program.

These are all the contents of this article, "what are the ways for novice merchants to promote Mini Program?" Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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