Shulou(Shulou.com)06/01 Report--

In this article, the editor introduces in detail "what is the difference between Mini Program Mall and Wechat Mall". The content is detailed, the steps are clear, and the details are handled properly. I hope this article "what is the difference between Mini Program Mall and Wechat Mall" can help you solve your doubts.

1. The entrance is different.

Whether WeChat Mini Programs and Wechat, online or offline, the most important thing for businessmen is traffic. To analyze the traffic, you must first analyze the traffic entrances of both.

Wechat Mall: official account menu, moments, WeChat group, Wechat scan code

Mini Program: chat set top entrance, nearby Mini Program, unified Mini Program entrance, search, search, Wechat group, etc., support long press QR code recognition and support membership card coupons and add Mini Program to the desktop

two。 Differences in the functions of shopping malls

Wechat officially launched the first Mini Program, and the second Mini Program realized the closed-loop transaction of e-commerce within Wechat. On the other hand, the micro mall, even if it has more comprehensive functions and better user experience, is provided by a third party. This is not a very convenient thing for official Wechat or businessmen.

The basic functions of Wechat e-commerce, home page display, product management, membership system, marketing system, financial system, data management, management and distribution, etc. In these large parts, Mini Program has basically achieved their functions. In addition, Mini Program is more designed and convertible. In addition to e-commerce functions, you can also develop Mini Program with different characteristics according to your own needs to meet the needs of various industries.

3. Differences in user experience

User experience scenario: Mini Program has an advantage in this respect. After all, Mini Program focuses on scene marketing. Wechat can not be displayed independently yet, it depends on the official account. While Mini Program can not only be entered directly in the search box, but also can be retained in group chats and Mini Program retained by users after use, physical stores are more convenient to display. None of these can be compared with Wechat.

Opening method: the opening method is also a disadvantage of Wechat: users need to follow the official account, click the custom menu, and enter the corresponding page in at least three steps. Mall Mini Program does not have any opening level. You can scan the code or click to open it directly, which is a step. Greatly improved user experience.

Payment method: this is also the disadvantage of Wechat. We must pay attention to the public, Mini Program can ignore this link.

4. Different marketing functions

Wechat aims to attract fans, retain fans and cultivate customers. Mini Program can leave after use, which is very convenient for consumers and enhances the sticky relationship between customers and merchants.

After reading this, the article "what's the difference between Mini Program Mall and Wechat Mall" has been introduced. If you want to master the knowledge of this article, you still need to practice and use it before you can understand it. If you want to know more about related articles, welcome to follow the industry information channel.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.