Shulou(Shulou.com)06/03 Report--

In the process of e-mail marketing, the problem of customer unsubscribing is one of the headaches for everyone. Of course, there are many reasons for customers to unsubscribe from email. How to solve the problem of email marketing unsubscribing? one meter software will explain it for you today.

(1) avoid unsubscribing customers

1. The frequency of sending mail

The frequency and timing of sending emails are very important. According to the incomplete statistics of 1m software, as the sending frequency of mail shortens, the customer's unsubscription rate will also increase.

For members of their own enterprises or subscribing customers, unsubscribing email will not be impulsive, long-term high-frequency e-mail to customers is not appropriate, will cause customer disgust. Many customers unsubscribe email because they send it too frequently. For this kind of customers, we can take appropriate measures to reduce the frequency of sending mail in order to better avoid unsubscribing customers.

two。 Email content

Of course, in addition to the sending frequency, the content of the email is also very important, including the sender's name, email title, email content, typesetting and email style, which will affect the email unsubscription rate.

On the other hand, as a reader, you certainly don't want to see problems such as opening email content, seeing pictures, mistypesetting, and so on. The details of these emails may not only lose subscribers, but also lose a large number of customers. For problems such as typesetting disorder, you can choose an email sending platform, such as one meter mail group sending software, in which you can not only see at a glance whether mail typesetting will be wrong or not, but also directly select mail templates in the platform. help enterprises greatly reduce the cancellation rate of email, but also increase the work efficiency of marketers.

(2) redeem the customer who withdrew the subscription.

For unsubscribing customers, we must take some measures to save the customers as much as possible.

1. Tips for unsubscribing buttons

When the customer clicks the unsubscribe button, we can set a pop-up box for the customer to choose the reason for unsubscribing, and tell the customer that we can adjust the content and frequency of the email according to your way.

For example, customers want to unsubscribe email because they send it too frequently, and when they choose the reason for unsubscribing, they find that there is a fortnightly sending frequency to choose. They feel that this will not disturb the customer's life, but also have an understanding of this product. In this way, a customer who withdraws his subscription can be saved.

two。 Understand the real reason for unsubscribing

Timely understand the reasons for unsubscribing customers, what is the reason for unsubscribing? Is the email content or email style change so that the customer is not applicable, or there is a problem with the product or service, and so on.

In fact, we can take, for the unsubscribe customer to send a survey email, list a series of reasons that may affect the customer to unsubscribe for the customer to choose, of course, in order to ensure customer feedback and motivation, you can take some product coupons or give small gifts when necessary. After understanding the reason, the customer still refuses to re-subscribe, and we modify it according to the feedback from the customer, which can ensure that other subscribers avoid these situations to the greatest extent and greatly increase the efficiency of email marketing.

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