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This article will explain in detail how to use the outer chain to optimize the operation of the website construction. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

One: the correlation of outer chain should be paid attention to:

In fact, the essence of the outer chain is a kind of vote, which is a kind of approval vote for your website by other websites, so obviously the most authoritative vote comes from similar websites. An unrelated website outside the chain, although it can not be said to be completely worthless, but obviously its persuasive power is open to question. From the same kind is not the same, after all, we all know a lot about the industry, so everyone knows which website is the best in the industry. Among them, nothing is more valuable than the external chain of competitors' websites, although this is very difficult.

Second, the source of the outer chain should be extensive.

For example, there are 100 websites, each site gives you a chain, which is equivalent to 100 people each praised you a good time. There is also a website that itself has an outer chain pointing to you on 100 pages, which is a person who, in turn, has praised you 100 times in the past. Which effect is better? There is no doubt that the more websites give you outside the chain, the better the ranking of your site, rather than the chain from a very small number of sites.

Third, the weight of the outer chain is important.

It is also an outside chain, but one comes from a well-known authoritative website in the industry, and the other comes from an unknown, or even a new station that has just been launched, which is more valuable? This is like, also praise you for playing football well, but one of the praises is a passer-by who doesn't know football at all, and the other is Lionel Messi, which words are more valuable. From the chain of highly weighted websites, search engines will pay more attention to it.

Fourth, the outer chain should be stable enough.

The so-called stability of the outer chain refers to the existence of an outer chain for a long time, more accurately, the outer chain and its page should be in the index library of the search engine for a long time. If the search engine finds that there is an outer link to your site on a web page today, it may be included. After a while, if the external chain is still there, it will add a little bit to your website. But if the outer chain is suddenly gone, what will the search engine think? The benefits brought by this external chain are naturally gone, and even have a negative impact. And some very stable outside the chain, and even exist for many years outside the chain, the benefits to the site is endless and far-reaching for a long time.

Five: the form of the outer chain should not be monotonous.

For those websites that have been working hard outside the chain, but the websites have always performed poorly in search engines, many of them have such characteristics, that is, the form of the outside chain is very single, such as comments from blogs, or signatures from forums, etc. These two external chains are the easiest to do, but they are also the most ineffective. The diversification of the outer chain requires that the outer chain come from a variety of forms, such as signatures, comments, blog texts, links in soft articles, links on the home page of the website, etc., which looks more natural and will make the performance of the website in the search engine more stable, so that once the search engine strikes a certain form of external chain (such as signature), the website ranking will disappear overnight.

Six: the direction of the outer chain cannot be single.

Does almost all the links you do point to the home page of the website? I believe there are many webmasters doing this all the time. The advantage of this is that the weight is concentrated, the role of all outside the chain is concentrated on the home page, the time to be effective is relatively short. But this is also a very dangerous thing, such a concentrated outer chain direction, with traces of absolute manual optimization, the search engine is easy to judge. Moreover, if you can't get an outer link to the inside page of your site, does it mean that your site content is completely worthless to users? Outside the chain pointing to the average, rather than focusing on the home page, is the right way for the site to continue to improve.

Seven: the construction of the outer chain should have perseverance.

We should persevere in doing things, and so is the construction of the outer chain. Silence for a year and a half without outside the chain, and then suddenly broke out in a month, made hundreds of thousands of outside the chain, and then continued to silence, the result can be imagined, it is not easy for the search engine to see your efforts, when the site is booming, suddenly because of the stagnation of work and led to a decline in weight. What is more fatal is that the unstable external chain construction will make it difficult for the search engine to adapt, and the final result is that the ranking of the website has not been significantly improved. The right thing to do is to often do outside the chain, perhaps you can not do every day outside the chain construction, but do a batch every week, over the years down the effect is also gratifying.

Eight: don't do the garbage chain.

What kind of outer chain is rubbish? There is no accurate concept, but I believe that everyone who does outside the chain has his own judgment. Those places that have been filled with external chains, those places where there is no weight in the search engine itself, and those websites that often cannot be opened. It can be said that, in addition to the chain, the other nothing of the network station, is an outside chain garbage yard, the chain done here, your site will not have any help.

This is the end of the article on "how to optimize the operation of the website construction by using the external chain". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it out for more people to see.

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