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This article mainly shows you "how the official account of Wechat can realize the realization of e-commerce". The content is simple and clear. I hope it can help you solve your doubts. Next, let the editor lead you to study and learn the article "how to realize the realization of e-commerce on official account Wechat".

For most official accounts, content cash is a big problem. Many official accounts will take the form of advertising in cooperation with brands or doing their own e-commerce to realize their traffic. The premise of working with a brand is that you have at least tens of millions of fans or a vertical KOL, and unless the brand comes up directly, it will be difficult to find your own cooperation. Therefore, some official accounts will take the form of e-commerce. There are also two forms of e-commerce, one is self-production and marketing (own brand products are sold, of course, the premise is own brand products), and the other is distribution or distribution (just choose what is suitable for your platform). Therefore, we introduce in detail the form of distribution or distribution.

Preparation in advance

1. Determine the types of goods sold and the suppliers

Mainly consider two points: 1, the selected types of goods need to be consistent with the temperament of the official account; 2, the price has a certain advantage.

For official accounts of women, the first thing that comes to mind is to sell cosmetics rather than high-tech products. For the official account of running, it is naturally a commodity of running equipment or equipment, rather than a snack tutor. In terms of price, if it is higher than or close to the pricing of other platforms or other official accounts, why should fans buy it from you? Therefore, it is necessary to find a suitable supplier and negotiate a favorable purchase price.

2. Determine the type of commodity and the form of sale

After reaching a cooperation with the supplier, you need to determine the type of goods sold on the platform, or according to the temperament of the official account. If it is an official account of practical information and wants to sell books, it will naturally sell books of practical information rather than novels with extremely simple content. The main purpose of the sales form is to confirm whether it is sold individually or packaged.

3. Determine inventory, logistics and pricing

Inventory and logistics may need to be determined. If the supplier can provide warehousing and logistics services, you can naturally put the goods in the supplier's warehouse and wait for the order to be delivered. This can also save our own resources. If the supplier doesn't provide it, you'll have to find it yourself. These are the factors that affect the final pricing, because different forms affect the cost of goods. Of course, the final pricing depends on the profit you want. And profits can not be too much, the same reason, if the price is higher than other goods, people are stupid ah to buy things from you. Therefore, pricing needs to be balanced between profits and pricing on other platforms. At the same time, if the goods are bundled, there may be greater profit margins.

4. Determine the sales platform and build the framework of the mall.

After these basic elements have been determined, they can be sold online. At present, there are mainly the following types of online sales platforms that official accounts can be associated with: like, WeChat, Weimeng, Pat and so on. Individuals have only used micro-stores and likes, like product editing and marketing are quite good, which is the reason why many enterprises choose it, but it requires an annual fee. Micro-shop is relatively simple, suitable for individuals, free of charge. The framework of the mall is mainly divided according to the types of goods, and it is also a process of induction and arrangement. First of all, we need to briefly introduce the positioning of the mall and the products sold, and then classify the products, or do the corresponding marketing activities. At the same time, indicate the standard of postage charges and some matters needing attention. Finally, pay attention to customer service.

5. Determine the project process, time node and personnel division.

In fact, the project process runs through the whole process, and the above points are included to a certain extent. Some are carried out at the same time, depending on the situation. The time node includes the determination time of the above points, the activity warm-up and the review and release time of the tweet. The people mainly involved are at least:

1 editor-- early warm-up, 1 tweet writer and promotion-- 1 docking for different platforms, including official account, Weibo, Jinri Toutiao, a little bit of information (etc.)-- keep in touch with the supplier, confirm orders, shipping address, etc.-- may need to map the online sales platform for product launch and maintenance-- preheat, launch on time. Sales maintenance customer service 1-answer users' questions to promote purchase, according to different circumstances in advance to develop a voice finance 1-settlement and check bills

Among them, 3, 5 and 6 can be borne by one person, and 1 and 2 can also be borne by one person.

The project is in progress

1. Preheating

In order to increase the influence of activities in the process of project planning, there can be a warm-up link. However, it should be noted that if the product is average, the more successful the preheating is, the higher the fans' frustration will be. At that time, Huipan cooperated with Zhanlu to sell books, and the warm-up was conducted in the form of a typical countdown and guessing what Huipang was selling. There were three free places for those who left messages in the first warm-up tweet and bought goods on the day of the announcement of what to sell. There were a lot of people leaving messages that time, but most of them wanted to sell equipment and so on. So on the day of the announcement of book sales, sales were really good, but there were not as many people leaving messages.

2. Publication schedule and theme

After the announcement of the types of goods sold, the road of formal sales began. Content-based official accounts can not be just advertisements, it is easy to arouse people's disgust. In order to sell better, first of all, we need to let more people see, let more target groups see, in order to cause more purchases. Therefore, we choose practical information to add commodity information at the end of the text. It is necessary to determine how many articles and topics of merchandise are published each week. The purchase conversion rate will be better if the practical information with fuller content and the goods with enough praise are indeed available. The general entrance to buy books includes: add a link to the sales platform URL in the official account menu bar, add the QR code of the commodity page in the tweet, and read the original text to add the link to the merchandise page.

3. Tracking data

After the transaction is generated, someone has to check the transaction data every day. There are a lot of secrets in the data! For example, at the beginning, we noticed that there were more cost-effective sets, but there were still people who bought them alone. At that time, we laughed at this guy for having a lot of money. Later, when I checked the transaction, I found that one person bought in a single book, and the other bought a suit. The same goods were bought cheaply in a single book. So I looked back at the price and found that I had made a very low-level mistake in pricing. Now the price is basically sold at the purchase price. I was fooled at that time. Quickly re-customize the price. Fortunately, I didn't earn too much less. Therefore, in the process of pricing, many people are needed to keep watch. Statistics of sales data every day is also to avoid problems at a later stage.

4. Goods on and off the shelves and order confirmation

It is necessary to confirm the pricing on the one hand and inform the customer service on the other. Once there is an order, the supplier needs to be notified. After the supplier sends out the goods, we write down the express order number and confirm the receipt after the user receives it. For the case of delivery and return and exchange, the premise needs to be stated first, and the explanation in advance is always better than the later explanation.

5. Income settlement

The finance generally carries on the income settlement with the supplier's finance every month, and confirms it according to the sales records provided by us and the sales situation of the other party.

End of project

Generally speaking, some goods have a certain life cycle. When the cycle comes, sales will become particularly difficult. At this time, we need to change our thinking, change a batch of goods or end the project. No matter what the results are, we should sum up and see where there are deficiencies and where they can be improved.

These are all the contents of the article "how to realize the realization of e-commerce on the official account of Wechat". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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