Shulou(Shulou.com)06/02 Report--

Every year's Singles Day, 618 and other e-commerce festivals will set aside a stage for mobile phone products. The usual habit is that the manufacturers are almost evenly split during the period of June 18, and there is no special bright spot in the whole process, but a special case emerged this year: glory 20 series dominate the list 618, glory 20 two-week sales exceed million + glory 20 PRO3 seconds break 100 million, an hour to win the whole network 6 championships, in domestic brands, there are few products with such a strong consumer pry power. Especially when the public is generally not optimistic about the development of the mobile phone stock market, the achievements of Honor at this time can be encouraging. Like Iron Man in a superhero movie, every appearance can turn the story around. The Glory 20 series can also be seen as a research model, which is what kind of product can have the "power of turning around".

Power Armor: how does the Honor 20 Series lift weights?

From the "human setting" point of view, the reason why Iron Man can become a leading hero, first of all is the soaring power armor. Similarly, for mobile phone products, those who can pry users' consumption should also start from the most basic performance. Glory 20 series as the Iron Man in the mobile phone, in terms of performance, it does build a body of steel and iron for itself with the necessary elements of the flagship machine.

The glamorous full-view screen of the Glory 20 series combined with the off-screen front camera greatly increases the screen share. Coupled with the five self-developed technologies such as the Ark Compiler and Link Turbo, the Glory 20 series does collect the transcripts that the top students should have in terms of performance. But if you want to be Iron Man, getting honors is far from enough. In addition to the basic performance, the Glory 20 series is most praised for its excellent photo performance.

Among them, the Glory 20 PRO rear uses 48 million full-focus AI four shots, with 48 million ultra-clear camera + 16 million ultra wide-angle lens + 8 million optical telephoto lens + independent macro lens. It scored 111 points in the DxO score and won the second highest score in the world.

The Sony IMX 586 sensor, known as the "cool techs mobile image sensor", has a photosensitive area of 2 inches plus high pixels, the industry-leading 204800 ultra-sensitive ISO, and the solo industry's fhand 1.4 maximum night scene aperture, allowing it to take high-definition photos in night scenes and even in extremely dark environments, while the addition of optical telephoto lens, 0.6 ×-30 × super zoom experience, combined with dual OIS four-axis optical anti-shake technology. It gives it a powerful telephoto ability. " The reputation of "Glory Night Vision", "Glory Telescope" and "Little P30 Pro" is coming with the release of Glory 20 series.

The photographic ability of the Glory 20 series is also further explained in the feature films of the Glory 20 series.

For example, in the idea of "shooting a tiger with one hand", the playful plot of shaking with one hand but taking a clear picture of the tiger shows that the Glory 20 series can quickly capture focus and take pictures at a critical moment through high pixels and high light input. The photographer's fear trembling shows the dual OIS four-axis optical anti-shaking ability of the Glory 20 series, through the intelligent sensing of gyroscopes and accelerometers, high-speed detection of jitter in 8 directions, calculate the displacement that needs to be compensated, and then quickly adjust the attitude of the camera module to "counteract" the jitter of the phone.

From these cases, it is not difficult to find that AI photography technology combined with advanced camera components, the Glory 20 series is greatly changing the photo experience of ordinary users. Users do not need to have a strong wrist to keep the camera stable, do not need the support of tripods, mobile phone products themselves can be supplemented.

Comprehensive glory 20 2699 yuan and glory 20 PRO 3199 yuan price, the trend of technical capacity decentralization is more obvious, so that more users can enjoy powerful photo performance at the same price. This is the "weight lifting" power of Iron Man's power armor.

Superweapon: the source of power with scary technology

The "Iron Man Dad" we see in the movie not only has power armor, but also has a range of cool techs weapons comparable to superpowers, from a single beam of light cannon to energy shields, all of which form the core of Iron Man's combat effectiveness, so that he can be a human body. shoulder god.

Also in the Glory 20 series, in addition to the photo function, there are five "scary" self-research technologies that can pry the purchasing power of users. Among them are Link Turbo; 's super Bluetooth based on self-developed hi1103 chips, which combines "smart link shunt mode" and "smart link aggregation mode"; the Ark compiler, which changes Android's traditional development logic; Super NFC, which extends more mobile scenarios; and an upgraded intelligent assistant, YOYO.

This series of self-developed technologies are constantly expanding the range of capabilities of intelligent terminals:

Take Link Turbo technology for example, Link Turbo intelligently adjusts the connection state of cellular network / WiFi network through perceptual analysis of foreground applications. Through the adjustment of communication resources, let the mobile phone adapt to different network speed requirements in games, payment, video and other scenarios. As for the integration of communication resources, both WiFi and cellular network resources are used to improve the download speed of mobile phones.

In this way, the user experience is optimized to reduce the hassle of switching WiFi/ cellular networks back and forth due to security issues, such as blocking games, live streaming processes in places where WiFi signals are weak, or during payment.

Another example is the Ark Compiler, where iPhone users often make fun of Android users' system stutter and slowness, and the Ark Compiler is a nuclear-level tool for all Android users to "turn around". It rewrites the current situation of translation and execution in Android, and realizes the simultaneous interpretation between program language and system language. Make the operating speed of the Glory 20 series of systems and applications comparable to or even partially exceed the experience of Apple's iOS system.

For example, the super NFC, which can be used as a key, can be connected with car doors, room locks, treadmills and other equipment, so that IoT devices can immediately familiarize themselves with users' preferences and habits and provide more personalized services.

These scary technologies not only enhance the experience of using mobile phones, but also make them more functionally uninhabited and enter more application scenarios.

Really let the technology upgrade into the scene, give play to the effect, so that Iron Man has achieved extraordinary combat effectiveness.

Write down the Marvel Story: "passersby" in the Glory 20 series.

The above powered armor and superweapon are usually the focus of hard core Marvel enthusiasts. But what attracts the general audience is more of the legends told in the film. Similarly, it is true that the technical capabilities of the Glory 20 series are very attractive to mobile phone players, but at the same time, like Iron Man, the Glory 20 series should attract more people through their own stories.

As early as after the launch of Glory 20, its Icelandic white color matching has become a popular style, online and offline has become a crazy rush to buy, there are many mobile phone users offline waiting for a long line to buy, almost showing a "one machine is difficult to get" grand scene.

Surprisingly, in addition to the technology industry, the entertainment industry also favors the appearance of the Glory 20 series. In this year's red carpet session in Cannes, the literary and art celebrity Hong Huang also appeared with the Honor 20 series and participated in the offline activities of Glory Life. Zhao Liying, the spokesman of the honorable "old friend", is also fierce to her fans.

Friends in entertainment and literary and art circles have supported it and won more "passers-by" for glory, so that many users who are not sensitive to mobile phone technology can also realize the advantages of glory. Glory brand has always been famous for being young and talking to young groups. by getting close to the cognitive circle of literature, art and fashion, Glory 20 series of scientific and technological beauty is completely embedded, constantly emitting the volume for this product.

What do we read from the story of Iron Man?

If we look further and put Iron Man into the whole Marvel universe, we can get a glimpse of the achievements of the Glory 20 series and explore the changes in China's mobile phone market.

We can find that the Glory 20 series is the first time Glory has launched a combined product with a PRO version. At a time when everyone thinks that the mobile phone market is shrinking, Internet brands have failed to hit the middle and high end of the price range, and even brands such as OV are trying to launch cheaper sub-brands, the Glory 20 series dual-product line has been a success.

From this case, we should change our previous understanding of the mobile phone market. The mobile phone market is not in full decline, and the price circle of mobile phone products is not without liquidity. It's just that consumers have become more demanding, putting forward higher requirements for mobile phones, from technology to product design to brand image building.

From the Glory 20 series of products, it is not difficult to find the growing expansion of Glory. This kind of expansion does not mean the transformation from a single product to a combined product, but the expansion of technology, application scenarios and brand energy. Scary technology continues to break through the monopoly of independent innovation, bringing users a new experience; in the application scene, the definition of mobile phone is constantly changing, and the mobile phone becomes a car key, key card and intelligent assistant; in brand building, it continues the theme of being close to young people in the past and becomes more and more firm.

Iron Man must constantly go deep into the bottom of the sea to get technical support, then keep his feet on the ground and fight with people in the scene, and then tell his story in the sky. In this way, the coverage of "sea, land and air" has been realized.

What China's mobile phone industry needs is not only an Iron Man, but to create the entire Marvel universe, so that everyone can become an innovation leader with a "rocket aura". I hope Glory can play such a role in the future.

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