Shulou(Shulou.com)05/31 Report--

Audio commentary

Hello, everyone. The meeting will answer your questions. Why open the little red book will open the fast app, open the little red book pop-up fast application, many people do not know, now let's take a look at it!

Answer:

1. Fast App is a program in Xiaohongshu, also known as installation-free application; it's essentially nothing new, like Wechat's Mini Program, Xiaomi's direct service, Meizu's quick app; users don't need to install the application, that is, click to play; apply the front-end technology stack for development and native rendering, with the advantages of both H5 pages and native applications; click to play to enjoy the performance experience of the native application.

2. The content of Little Red Book Community:

3. Unlike other e-commerce platforms, Little Hongshu starts from the community; at first, users focus on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, Xiao Hongshu also shared information about sports, travel, home, travel, hotels and restaurants, touching all aspects of the consumer experience and lifestyle. At the beginning of 2016, Xiaohongshu changed its manual content to machine distribution; through big data and artificial intelligence, the content in the community can be accurately matched to the users who are interested in it, thus enhancing the user experience; as a lifestyle community, the biggest uniqueness of Xiaohongshu is that most Internet communities rely more on online virtual identities, while the content posted by Xiaohongshu users comes from real life. A sharing user must have rich life and consumption experience in order to share content in Little Red Book and attract the attention of fans. Most online communities are virtual communities, where users consume content online and experience ends online. Little Red Book is called "three-dimensional community". This is because users have to go back to real-life consumption in order to complete the experience, whether it's the food you see in Little Red Book or the tourist destination. In Little Red Book, one user shares the consumption experience online, resulting in "community interaction", which can promote other users to "consume offline", and these users will in turn carry out more "online sharing", eventually forming a positive cycle; as people's lives become more and more digital, the Little Red Book community plays a greater social value in the tide of "consumption upgrading". In the past few years, new brands have been emerging, including perfect Diary, Zhong, Xiao Xiandun, Grain Rain, Maya's initiative and so on. All grew up in little red books. Hui Li, Lark Ling, Rabbit, Li Ning and other old brands are loved by more young people through Little Red Books and become the representatives of new consumer brands. Little Red Book has also become an important position to boost new consumption and empower new brands.

This is the end of this article. I hope it will be helpful to all of you.

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