Shulou(Shulou.com)05/31 Report--

Audio commentary

Hello, everyone. The meeting will answer your questions. Many people still don't know what point Amoy is and what it does. Now let's take a look at it.

Answer:

1. Electronic Amoy is the software incubated inside Taobao. From the perspective of data performance, this APP has high implementation efficiency, conversion efficiency and user stickiness, and carries a wider boundary of content. Amoy uses a dual-core mode of short video and live streaming to connect users and services in both directions. Practitioners can use short videos to grow content, store water for fans, break the game in the public domain, and build personal modeling, so as to achieve fan recall, real-time interaction and stimulate purchase in the live broadcast ecology.

2. Taobao development strategy:

3. Taobao is a large-scale online retail and business circle in the Asia-Pacific region founded by Alibaba Group in May 2003. On March 29, 2016, the 2016 sellers' meeting was held in Hangzhou. At the meeting, Zhang Yongming, CEO of Alibaba Group, confirmed Taobao's future strategy. Community-based, content-based and local life-oriented are the three major directions. Taobao fully gives big data personalization, fan tools, video, community and other tools, build a platform for sellers to sing opera, and make use of the content platforms of Ali ecosystem, such as Youku, Weibo, Alimama, Ali Pictures and so on. Closely build an ecosystem from content production to content dissemination and content consumption. According to the needs of users, in addition to centralized supply and demand matching and self-supporting content production and consumption communication mechanism, the supply and demand of users' goods and services can be better matched based on geographical location.

This is the end of this article. I hope it will be helpful to all of you.

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