Shulou(Shulou.com)06/01 Report--

Some time ago, when I was in charge of the camera product on my mobile phone, I found a cool application when I was doing product planning: if you go anywhere, the number of users is probably more than 5 million. In fact, it is an AR augmented reality navigation software that is suitable for Luke to find destinations within 1 kilometer on foot. These destinations correspond to POI points in LBS and are marked on maps of Gaud and Baidu. Later, my boss asked me to talk about cooperation with this company and wanted to introduce this technology into the camera. Unexpectedly, people were afraid of revealing their family background, and the cooperation failed, so I decided to do it myself in a rage, and the stage would be as big as the heart of the world. After in-depth pre-research and repeated argumentation, finally successfully developed, I feel better than walking casually, first paste a few pictures to have a look.

Compared with walking casually, this software has the following features:

1) support switching between real-world maps and flat maps

2) support voice navigation

3) support built-in 3D compass

As for the business model of AR real-world navigation, I am still thinking, for example, the advertising and promotion fees for users through access to merchants, and for example, working with Meituan and Dianping to hand over the navigation of the last kilometer under the O2O line to this software. Maybe with the enrichment of user application scenarios, AR will have a place, and you can also discuss any good suggestions.

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