Shulou(Shulou.com)06/02 Report--

This article mainly introduces the website optimization from which aspects to start, has a certain reference value, friends in need can refer to. Let's take a look at it with me.

Website optimization includes: 1, internal structure optimization, 301 redirection and 404 error page production, must have; 2, content optimization, the quality of the article should be high; 3, inner chain optimization, increase the link density within the site; 4, outer chain optimization, increased friend chain quality.

This article operating environment: Windows7 system, Dell G3 computer.

Website optimization includes:

I. Optimization of internal structure

1.TDK optimization: the TDK here is not only the home page, but also the TDK of the column page and the article page, which is why you can customize the tag when you build the site. T is title, the title of the website, very! Heavy! Yes! If the full score of TDK is 10, T should account for about 7, the title is the first thing that spiders come to see, that is, the first impression, the title must contain keywords, that is, the function of the website, what products or services the site does, the sentence is smooth, do not pile up keywords. D is description, the description of the website, which is a supplement to the title. K is keywords, and the TDK of the column page and article page can be found in the advanced settings of the specific columns in the background.

2.301 redirect and 404 error page production, there must be, there is nothing to say.

3. Hierarchical directory: that is, how many levels to open a page, this is ignored by many websites, it is recommended that within the third level, reduce the time required for spiders to crawl.

4. Keyword layout and density: according to the hot spot found by the heat map clicked by the user browsing the page, and then deploy the keywords to the corresponding place. That is, F layout, the keyword density in a page is kept within 2% Murray 8%, this is only an empirical data, not necessarily accurate.

5. Four words: TDK+ tail or anchor text.

6. Site navigation: that is, primary navigation, secondary navigation and breadcrumb navigation, including keywords, highlighting key points, using plain text, consistent with the corresponding TDK.

II. Content optimization

The main reason is that the quality of the article should be high, even if it is not pure original, at least if it is highly pseudo-original, pseudo-original should select articles on websites that are not included or blocked by search engines, or translated articles, as long as it is the first article you send, spiders think it is original.

III. Inner chain optimization

To sum up, it is to increase the density of links within the site, just like cobwebs, the denser the better, the most common is the home page, columns and article pages jump to each other; LOGO links, article pages use TAG tags and previous, next or related articles to increase the number of links and relevance between pages.

IV. Optimization of outer chain

One principle is content-related, step by step, many people in order to quickly add outside the chain, crazy to add, but the weight can not rise up this reason. The main way to increase the chain is to increase the friendship link, but to examine the increased quality of the chain, including PR value, whether there are nofollow and other tags, the number of friend chains of a normal website is about 30, if you add a friend chain of the site has more than 50 friend chains, it will not have much value to your site, on the contrary, it may also give more weight to him. In addition to the friend chain, adding related links to forums, news, blogs, SNS and soft articles is also a way to increase the chain outside the website.

The above is the website optimization mainly from which aspects of the detailed content, after reading whether there is anything to gain? If you want to know more about it, welcome to the industry information!

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