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This article mainly introduces what function WeChat Mini Programs has. What is introduced in the article is very detailed and has certain reference value. Interested friends must finish reading!

What is the function of WeChat Mini Programs?

WeChat Mini Programs's functions are as follows:

1. Bring your own promotion

Mini Program's nearby Mini Program function helps merchants to be searched by Wechat users within five kilometers, solving the embarrassment that there is no place for merchants to advertise. Stores are ranked by distance, regardless of brand size, that is, the closer the user is to you, the higher the queue.

2. Within reach, leave Mini Program after use is an application that can be used without download and installation, and can reach users at the lowest cost. With the opening of the Mini Program market, in the next two years, 80% of App will be replaced, and Mini Program can also generate icons to the mobile desktop, does not take up memory, will not steal in the background, there are many entrances everywhere.

3. Search

Wechat opened Mini Program keyword search, improving the search opportunities of enterprise merchants. Customers first embrace change, simple passion, professional dedication team cooperation, integrity and gratitude at the same time Wechat search page also has a quick entrance to Mini Program, which brings more exposure and opening opportunities for commonly used Mini Program.

4. Mini Program code

Even the smallest store has its own brand! A Mini Program code allows consumers to see the detailed business situation and discount coupons in your store, which is very convenient, and the mini code is different from the QR code, so it has a higher promotion rate in the scene.

5. Lower cost

For these two types of people, Mini Program can greatly reduce development and operating costs: mass entrepreneurs: for mass entrepreneurs, many people do not have much start-up capital, so Mini Program has become the first choice for many Internet entrepreneurs. after all, the cost of developing an App is too high, and the cost of operation, maintenance and promotion is higher.

Retailers: ordinary offline retailers not only have to pay a fixed package fee to the platform every year, but also need to be pulled out of the running water by the platform. the profits drawn by the platform are amazing in a year. The platform has reached the same crossroads as Taobao Tmall, that is to kidnap merchants through traffic and eat a lot of profits every year. For both types of people, Mini Program spends only 1/10 of APP on everything from development costs to operating promotion costs, which is a big advantage for both entrepreneurs and traditional businesses.

6. Smoother user experience

The fluency of Mini Program is almost comparable to that of App. In Wechat ecology, Mini Program can kill H5 pages in terms of function and experience. H5 pages often suffer from stutter, delay, slow loading, lack of permissions and other reasons, but these problems do not occur in Mini Program.

Mini Program focuses on user experience and online and offline access, gradually merging the functions of Wechat official account and H5, and then replenishing its shortcomings, fundamentally replacing and seconds killing.

7. More exposure opportunities

The program has been releasing new capabilities since its launch, which is simply a boon for merchants, who can promote their Mini Program through more channels, thus realizing the promotion and trading of stores and goods.

8. Use is the user

As long as users have used Mini Program, they will become users of Mini Program, and the Mini Program will automatically enter the user's Mini Program list in the discovery bar. Mini Program has achieved the lowest cost to make the product appear in the user's Wechat. Customers are the first to embrace change, simple passion, professional dedication, team cooperation, integrity and gratitude.

9. The opening rate is higher in Wechat.

For the same advertising link, the opening rate of inserting the outer link in the official account picture and text, reading the original text, the advertisement at the end of the text and Mini Program advertising space is not used at all, and the opening rate of Mini Program and reading the original text is about 20 times lower.

10. Efficient traffic recall

Official Wechat account and H5 can absorb fans quickly, but once the event is over, a large number of fans will die. Mini Program link online e-commerce to quickly achieve the realization of user cash and conversion, which official account and H5 can not do.

11. The perfect combination of official account and Mini Program

Moments, official account and Mini Program correspond to social networking, content and services, respectively, which together happen to be Mini Program's hottest cash flow solution-social ecommerce. The official account provides high-quality content to guide shopping for Mini Program, and Mini Program is responsible for showing commodity transactions and providing

Related services, this is the official account + Mini Program model. To take the simplest example, there is a beauty brand that launches Mini Program with three different themes and then binds them together through jump links between Mini Program. Sales are growing at a double rate. In addition, the three official accounts are associated with three different make-up official accounts, laying the groundwork for selected high-quality content to guide shopping and make a profit.

12. Make it possible to accumulate users

One of the loudest slogans of social ecommerce is to let merchants build their own traffic centers and get rid of the kidnapping of the platform. But Mini Program is completely different, users click will become Mini Program users, even if they do not spend will be associated with merchants. And Mini Program has based on LBS promotion and nearby Mini Program, which is not comparable with H5.

The above is all the contents of this article "what is the function of WeChat Mini Programs?" Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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