Shulou(Shulou.com)06/01 Report--

This article mainly introduces the relevant knowledge of "what is the development process of Mini Program". The editor shows you the operation process through an actual case. The operation method is simple, fast and practical. I hope this "what is the development of Mini Program" article can help you solve the problem.

How many people use Mini Program?

Public data from Wechat show that the total number of Mini Program online has exceeded 1 million and developers have exceeded 1.5 million. In terms of users, Mini Program has reached 280 million daily active users, with an average of 20 Mini Program users and a per capita use time of more than 10 minutes. As a comparison, the use time of Taobao and Douyin is: 25 minutes, 26 minutes, respectively, it can be seen that with the support of the huge traffic of Wechat, Mini Program started to feed the ecology of Wechat.

What kind of Mini Program is the most popular?

According to Wechat data, games and e-commerce Mini Program accounted for the top two of C and B, while the rest of the day, tools, catering and social Mini Program together accounted for half of Mini Program. It can be seen that eating, drinking and playing is still an immovable "rigid demand", while the video Mini Program is unexpectedly at the bottom, it can be seen that Mini Program is not suitable for watching video.

How many enterprises are using Mini Program?

According to statistics: in 2018, the number of companies involved in Mini Program affairs is nearly 400000, with an average of more than two Mini Program, while the Mini Program career template of Mini Program third-party workers is the biggest driving force during this period, these enterprises are fundamentally scattered in first-tier and new first-tier cities, during which the two Mini Program features most valued by enterprises are cash flow and traffic.

Where do users open Mini Program?

Unexpectedly, the import of the scene in which Mini Program ranked first was chatting and sharing, while the drop-down of the home page ranked second, while it was found that the import of Mini Program's fixed return visit ranked fourth after the template audio card, which shows that WeChat Mini Programs is leaning against the Wechat tree. Social fission is still the most important source of traffic and channel of getting guests.

What are the changes in the ecology of Mini Program?

(1) Mini Game shows eye-catching performance.

According to the annual report of Mini Game of Aladdin Index, Mini Game has more than 7000 online users, nearly 300m users, and 100 million daily active users, with an average use time of more than 13 minutes. 80% of users open Mini Program at least three times a day, which is much higher than that of APP games. The size of the mall is 6 billion yuan, which shows that although the number is much lower than Mini Program, the parameters are not much different. And this also reflects from the side that the existence of Mini Program career template is the primary driver of Mini Program quantity burst.

(2) the rise of third-party Mini Program channels

The strong demand of offline merchants for Mini Program has given birth to the shopping malls of Mini Program technical services. Although Mini Program development has reduced the technical difficulty compared with APP, small and medium-sized businesses still can not afford it, custom development of SaaS channels and career templates emerge as the times require, a large wave of Mini Program third-party channels rise in the wind.

(3) the tycoons joined the game one after another.

After Alipay Mini Program followed, Baidu Intelligent Mini Program and Toutiao Mini Program followed successively, coupled with the fast application alliance of mobile phone manufacturers, the battlefield of Mini Program became more and more congested. However, the current situation is that WeChat Mini Programs, who has the first-mover advantage, is steadily widening the gap with the latecomers and making great strides towards ecological sophistication.

Therefore, if WeChat Mini Programs wants to maintain his advantage, he must standardize the ecology and constantly open more imports and functions on the basis of decentralization, so as to attract developers and users.

Where is the future of Mini Program?

(1) subdivide the shopping mall and find the right users

With 1 billion traffic backed by Wechat, it can be said that it has never been so easy to get users through social fission, but the biggest problem of blind fission according to social traffic is that the retention of users is not high, so while using social fission, subdivide shopping malls, do a good job of accurate people to improve user retention and conversion rate.

(2) the new retail starts with the opportunity.

New retail is not a new concept, and then shouted for many years, until after Mini Program launched, the rise of social e-commerce began to shoot at the top of the list of new retail. Take this year's popular community group buying, for example, according to the community + O2O business model, the successful integration of offline resources and online retail, obviously with big data and precision marketing, Mini Program and the new retail fantasy space is still very large.

(3) start-up, venture capital and financing

Mini Program can not only easily get users, as long as a good business model and user experience, coupled with WeChat Mini Programs standardized, decentralized ecology, Mini Program can be said to be a paradise for entrepreneurs.

On the other hand, for investors, Mini Program's realizable and fast-growing characteristics are also very consistent with capital expectations, so capital will pay more attention to entrepreneurs in Mini Program ecology in the future. therefore, the sophistication of Mini Program ecology will be a good thing for both entrepreneurs and investors.

As early as the public test of Mini Program, the purpose of "connecting people and connecting people and services" was set. Looking back at the evolutionary history of Mini Program in the past two years, this goal has been basically achieved, and no matter where Mini Program goes in the future, it's obviously more than just a thing.

That's all for the content of "what is the Development of Mini Program"? thank you for your reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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