Shulou(Shulou.com)06/01 Report--

What is the experience of using DFP advertising management system? I believe many inexperienced people are at a loss about it. Therefore, this paper summarizes the causes and solutions of the problem. Through this article, I hope you can solve this problem.

A variety of advertising mode settings, coupled with the Adsense Advertising Alliance, make the best use of the advertising location in the station, as well as advertiser management, providing advertising data to customers to view and so on. Whether you are managing multiple sites or only one site, webmasters should not miss this tool.

Although DFP is a very powerful advertising management tool, there are some twists and turns in operation logic when beginners come into contact with the system (maybe my understanding is different), so talk about my previous operational errors and experience on the standard version of DFP Advertising Management system.

1. Insufficient advertising resources available

When a new advertising order is created, it may prompt "insufficient advertising resources available", but it is clear that there is a vacant advertising space. In fact, this is not a real shortage of available advertising resources, but a problem with DFP. I do not know whether it is BUG or deliberately. New orders are basically prompted for this when they are just added. At this time, check "overbooking this order item" and save it successfully. It is said that this prompt will be prompted when checking advertising resources a few days before the order is added, and it will be normal about seven days before it is added.

2. Advertising unit and display location

For example, if there are two advertising positions of the same size in the same sidebar, create a new "Sidebar" display location, and then build two "Sidebar-Top" and "Sidebar-Bottom" advertising units, which belong to this display location.

It seems that such a description is a normal logical behavior, but the result is that the ads in two different advertising units will be strung together so that An ads cannot be displayed in "Sidebar-Top", while B ads are displayed in "Sidebar-Bottom", where the location is the only fixed place. In other words, the display position can not be written too large. If you want to fix the display position of an advertisement, you can only build "Sidebar-Top" and "Sidebar-Bottom" display positions.

Advertising unit and display location are two relative attributes. An advertising unit can be subordinate to several display locations, and a display location can also contain several advertising units.

3. Generate advertising code

In order to display an advertisement on a page, you need to insert an ad code into the page, and each ad unit is a separate code. The code is divided into two segments, one in the tag and the other in the specific advertising location. But unlike Adsense's ad code, ID is fixed, DFP's ad unit code, each time "generate code", the code in the ID value will change, so two pieces of advertising code must be implanted into the page code at the same time.

If only part of the code is copied in the first generation, and the code in the specific location is copied again in the second generation, the ID in the two ad codes will be different.

4. Order status

The newly added order does not take effect in real time, and it needs to be reviewed after adding the new order item. even if the advertising content is already displayed on the page, it may take a while for the status in the order to display "putting in" normally.

5. Type of advertisement

If the ad location is bought out by time, the ad type must choose "sponsor" in order to set 100% display at the target.

6. Report

Unlike AdSense effect reports, which are generated automatically every day, reports in DFP need to be generated manually before they can be displayed.

7. About the number of displays

I still wonder about this point.

The number of ad displays in DFP does not seem to be counted by the code at the specific display location, but by the code added to the tag, which means that if you add a display location on the home page and a content page, each of which has a type of "sponsored" ad content, then the number of display of the two ad content will be exactly the same.

Obviously, the PV values of the home page and the content page are unlikely to be the same.

After reading the above, have you mastered the experience of using DFP advertising management system? If you want to learn more skills or want to know more about it, you are welcome to follow the industry information channel, thank you for reading!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.