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This article is about how to use 404 page optimization to improve the user experience and quickly increase the seo weight of the site. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

1. Create a list of the best content on a website

Although users do not find the pages and content they want as expected, this does not mean that the whole process has come to a dead end. If you focus on creating quality content, you should recommend the best site content for users on page 404.

Rather than leaving a gigantic 404 alone, a better option is to give users some advice to help them better explore the rest of your site. Users may find what they want in other places

2. Take advantage of exchanging email with users.

Although visitors still haven't found what they want in the face of the 404 page, it doesn't mean they can't be turned into future users. Getting users'e-mail and regularly pushing messages is an important means to turn visitors into website users, and if you want to push information from subscription sites, you have to come up with some benefits: free courses, e-books, freely available materials, practical tools, and so on.

For many functional websites, increasing the traffic of the site, or increasing the number of customers, is the main goal. If the site is owned by a dentist, a lawyer, or a plastic surgery institution, each additional client means thousands of dollars. So it makes a lot of sense to catch every visitor and turn them into customers.

3. Add a search box

Many older, redesigned sites, many of the old pages will be relocated to another location in the adjustment. Therefore, it makes sense to add a global search box to your 404 page, and it can also help visitors solve the problem. Even if the original link no longer exists, you can search for relevant content based on content, topic, or even relocated pages. The search box can not only provide users with new ways to get content, but also further increase website traffic.

Twitter has done a great job in this matter, saying goodbye to the embarrassment of 404 by guiding users to search for target topics.

4. Add contact information

Many excellent 404 pages will contain contact information for designers or related operation and maintenance teams. These forms and contact information can play two main roles. First, help website visitors, or potential customers, directly contact the owner, designer, or operator of the site. Even if they do not find the content they want, they can contact the relevant people directly through the contact information of the page and continue to get the information they want.

Another important feature is that forms and contact information allow visitors to submit error messages, allowing design and content teams to adjust, modify, and improve the content of the site.

5. Control your sense of humor

Although there are many related 404 page design articles recommend the use of humorous techniques to link the awkward atmosphere, but I have always had reservations. On the one hand, people's sense of humor may not be "consistent", and the same joke may have a very different effect on different visitors. On the other hand, when a user is searching for an important piece of information, what pops up is a 404, which in itself is a joke.

Most users don't find it funny when they come across an unavailable page on the site. In reality, users just want to find what they want, continue to explore, or turn away. It is not too much to want to make users smile, but it is more practical to provide a more practical solution.

Conclusion

In fact, the five page optimization techniques recommended by Haiyao SEO editor today are all based on the same goal: to keep users from falling into a dead end in your site. When users are in trouble, you can provide additional options on the page, which opens a door for them to have possibilities. Most importantly, do not pile everything on the 404 page, provide solutions strategically, is the right way of thinking.

If you are a website designer or manager, you should communicate more with visitors who encounter 404 pages, on the one hand, you can really help them find what they want, provide available services, and make your site and services go further. On the other hand, following the error situation immediately can help you adjust the website and provide the right services and information.

404 pages are not the end of the world, they should be a crossroads, providing different paths that lead users to the right place.

Thank you for reading! This is the end of the article on "how to use 404 page optimization to enhance user experience and quickly increase the seo weight of the website". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it out for more people to see!

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