Shulou(Shulou.com)06/01 Report--

This article mainly explains "what are the factors that affect seo ranking outside the chain". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn what are the factors that affect seo ranking.

1. The more the anchor text above in the code, the better the effect.

We should know that search engine spiders crawl website content from the code, which means that what we see visually at the front does not represent the same order in the code. Therefore, in an external link source page, the higher the location of the anchor text in the code, the higher its link weight. For example, in this example, there are three anchor texts of "Jiangxi SEO Optimization" that go to three different sites, but they have different positions in the page code. According to the algorithm, the outer chain weight passed by the top line is more important than test2 and test3, and this principle is especially true when the anchor text content is the same.

two。 External links from different domain names are better than those from the same station.

Links are divided into intra-site links and off-site links, both of which usually have a higher weight of the outer chain. For example, in this example, abc.com/a receives a link under the same domain name, which is an internal link for search engines, and it will also pass a certain weight. But if the same condition a link is from the external station qingpingseo.com, it must be a higher link. So in a sense, the number of links from different domain names is more important than the number of links within the site.

3. The new link under the new domain name is more valuable than the new link under the old domain name.

Sometimes a domain name will output multiple links to a website, and the first link is not as valuable as the first link. Because each link search engine will judge according to an independent domain name, it's like your A friend praising you smart in front of your mother, but the value of A friend praising you smart to your mother one day will be much less. Similarly, it would be useful if colleague B praised you for being smart in front of your mother. So this example also means that after making the first link in qingpingseo.com, you should go to other sites to do the link instead of continuing to do the second link on qingpingseo.com.

4. The closer the external link source is to the weighted website, the higher its value will be.

Like the principle of proximity, the closer the external link is to the link bar of an authoritative website, the higher the value of the link it can produce. This means that a house in a rich area must be more expensive than a house in a civilian area, and your living conditions will be better if you can live in a rich area. From this example, we can see that the closer the website Jiangxi SEO optimization is to the authoritative webmaster network, if it gives you a link outside the website, its value is higher than that from the qingpingseo.com personal website. So when you choose the outer chain, you can analyze where the "community" of the outer chain source is located.

5. Anchor text links in Body are better than header,footer,sidebar.

The location of the outer chain in the code affects not only the quality, but also the area in which it is located. In the picture, we can see that the most valuable link area is in the content section (Body) because there is more physical content around it, including text, pictures, and so on. And usually we see the bottom footer link or the left and right navigation link is not the highest value. The main reason is that there is no echo with the content of the page, which is easy to be read as an intentional link. Therefore, under the same conditions, if the form of soft text links is better than friendship exchange, the paid links at the bottom are more natural and effective.

6. A text link is more valuable than a picture link.

This truth is generally understood, text links, that is, what we call anchor text links are more valuable than a picture link. The main reason is that the text form is literal translation, the search engine can directly interpret and link to the keyword weight itself; while the picture is rich media, itself is meaningless, can only be changed through alt or to change meaning, and the vast majority of picture links are mainly for exposure, so the value of link weight has declined in the SEO perspective.

7. The secondary pages of authoritative websites are better than the important pages of ordinary websites.

The quality of any link first depends on the authority of the link source, because the authoritative website will not give the link casually. Therefore, to a certain extent, the outer chain on the inner page of the authoritative website is also very valuable, although it is the inner page, it always enjoys the weight rating of the top-level domain name. So as in the picture, even if jasonblog gives you a home page link, but compared with an inside page of sina, maybe the link value of Sina is still higher.

8. Links in no have no value

No is generally used to explain rich media such as flash that cannot be easily read by spiders, because the content in no does not appear in the front-end vision, but it can better appear in the code. This creates an opportunity for everyone to make invisible links, but at present, no basically does not have any link value. Therefore, it is not recommended that you deliberately add it here, as it is easy for search engines to identify your intention.

9. The short-term sudden increase of the outer chain may lead to a sudden advance in the ranking.

The outer chain is not only a long-term optimization project, but also a breakthrough in the short term. Especially in the past few years, if a website publishes a valuable article or news, it will result in the reprint of several large news websites. This site is likely to rank relevant keywords in the short term, but only if they give you a link to the original article. Therefore, in the past, the sudden advance in the ranking of many keywords is caused by the outer chain of hormones.

10. The quality of external link sources pointed to by junk websites will be greatly reduced.

Always remember that the site that sells you links will also be sold to others, so it is likely that there will be links to vulgar sites on his site. In this way, the value of the links you have previously posted will decline. Therefore, when choosing link construction, we must consider the audit of the link source, and do not try to cooperate with the external link source with the entrance of the vulgar website link.

At this point, I believe that everyone on the "outside the chain of factors that affect seo ranking," have a deeper understanding, might as well come to the actual operation of it! Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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