Shulou(Shulou.com)06/02 Report--

This article will explain in detail how to refine and optimize keywords in SEO. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

1. Choose the keywords of the website.

When we are carrying out SEO, we should first choose good keywords for the website to enhance the accuracy of marketing. The number of keywords should not be too large, generally mainly select three for benefit, take "network marketing" as an example, if the business we want to engage in is mainly "network marketing", then, when selecting keywords, in addition to "network marketing", you can also choose "online marketing" and "Internet marketing" as keywords, so that users can enter these keywords in the search engine. When the search engine finishes searching in the database, it will increase the probability of providing our web page information to users because our keyword settings match the needs of users.

2. Key words should appear in URL.

URL is translated into uniform resource locator, also known as web address, which is the standard resource address on the Internet. Generally speaking, after determining the location of a website, the domain name can use the double spelling of keywords in this industry or English words, which is generally an ideal state. We still take Baidu as an example. In its domain name, "baidu" is the full spelling of Baidu, which is not only easy for Internet users to remember, but also easy for search engines to include, and helps to improve the ranking of relevance in search engines.

3. Insert keywords into the text of the web page

The text of the web page is the specific content of the web page to present to the user, it can be product information, it can also be blog articles. Here, there is a classic rule that "content is king and chain is king", that is to say, if the site does not have high-quality content, then the site itself has failed, let alone optimize the site. because all the optimization promotion only attracts users to the page of the site, as for the user experience, it depends on the quality of the text in the site.

4. Insert keywords in the web abstract

When the search engine shows the search results to users, it will first display the title of the page, which once again illustrates the importance of inserting keywords in the title of the page, and secondly, it will display a summary of 5070 words in the title of the page, which can also be a summary of an article. In general, users will habitually look at the summary of the site after reading the title. If keywords are implanted in the summary of the site, and the content is designed to be attractive, the click rate of the site will be improved, and then improve the ranking of the site in the search engine.

5. Skillfully use existing keywords and create your own keywords if necessary

The so-called existing keywords are those that are widely used in search engines. It should be noted that the hotter the keywords, the better, because Tottenham means too many users and strong competitiveness, so choose some weaker words to do according to the actual situation, so the competitiveness will be less. In addition, try to avoid choosing keywords that cover too much, because that will increase the difficulty of optimization. The editor recommends the use of "Baidu Index" to query the hot and cold degree of keywords.

Enter "Network Marketing" in the input field, and then click to view the index, you can see the following results:

When we do not find satisfactory keywords in the existing keywords, we can take the self-created keywords. At this time, we have to face the publicity of the website or the promotion of self-created keywords. Here, the editor puts forward three suggestions on self-created keywords: first, these keywords should have particularity, second, they should conform to people's grammatical habits, and third, they should be targeted and related to the project and product theme of the website.

In short, in search engine optimization. Correctly refining keywords and optimizing keywords will play an important role in search engine marketing, which should be worthy of our attention.

This is the end of this article on "how to refine and optimize keywords in SEO". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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