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What about the loss of Mini Program users?

2025-01-16 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Development >

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This article mainly introduces how to do the loss of Mini Program users, the article is very detailed, has a certain reference value, interested friends must finish reading!

1. Push user

WeChat Mini Programs and the official account of Wechat can push messages to users. As long as they enter the users of Mini Program, merchants can send the relevant information they need to push on Wechat through the content of the official account of Wechat, so as to achieve the effect of "waking up" users, but it should be noted that users must first pay attention to the official account of Wechat before the content can be operated, so that users are not easily disgusted.

two。 Analyze users

And it is best to analyze the behavior of users who have entered Mini Program. For example, users A first entered Mini Program for what products they bought, how long they stayed, what content pages they were interested in, and other relevant information to outline user behavior. Then optimize and improve Mini Program according to user data, so as to more accurately meet the needs of users. After all, only by understanding users can we better "wake up".

3. Inspire users

How to motivate users? Then you need to make use of the marketing tools in Mini Program, such as setting up group buying, points system, free commodity exchange, commission incentives, and so on, which can effectively inspire users who have used Mini Program to reuse Mini Program. Of course, the type of activity can not be too single and boring, it is best to let users receive real "prizes" in order to wake up users.

4. Associated user

Social association of users is an indispensable part of Mini Program operation, and many businesses do not pay attention to the actual business value that social groups can bring, but high-quality communities can actually "connect" businesses to users. and can produce user fission, increase user stickiness, at the same time for more accurate users can also be guided to produce repurchase one-on-one To achieve the goal of awakening.

The above is all the contents of the article "what to do about the loss of Mini Program users". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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