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Editor to share with you how to optimize the website in seo for different periods. I hope you will get something after reading this article. Let's discuss it together.

The general optimization website is roughly divided into three phases: Prophase (new station period), middle stage (drainage competition period), and later stage (maintenance period), and these three periods all take a long time to over step by step, when to start mid-term operation and when to carry out late-stage operation, are very fastidious, so do not operate randomly.

First, the optimization work and process in the early stage of the website (preparation period)

1. Orientation of the development direction of the website

Whether it is an enterprise or an individual, before doing SEO optimization, the first step should consider the development orientation of the website, because the website positioning determines whether it can make a profit in the later stage, and it needs to be analyzed in combination with market data. Take the enterprise website as an example. If the development direction of the enterprise website is mainly to attract investment, then don't do the business of selling products, let alone do the business of attracting investment and doing product business. The bigger it is, the more difficult it is to do it, because what we are talking about here is the early optimization work, not the later stage. If it is in the later stage, we will consider expanding the business. I remember that I have a client who decorates the floor heating and thinks that making a website can bring high profits. But a year later, when the author asked whether to renew, the enterprise boss did not choose to renew, because the website did not bring any benefits, if it could bring benefits. To renew the fee. So put the responsibility on the construction of the site personnel, a website, do not invest in optimization, do not promote and do not operate, what do you take to get orders? Therefore, whether it is a business or personal, do not be naive to think that a website can solve your sales problem, have time to think about the initial positioning of the site.

two。 Select reasonable keywords and prototype layout of the website.

When the development direction of the website is clear, then there is a reasonable keyword screening, what is reasonable? To put it simply, it means not to be greedy for big, not to be small! Many business bosses think about things and often don't take competition into account. Open your mouth and give me the word, as if SEOer is like a Baidu administrator, adjusting its position at will. Before I met a decoration boss, I had to put the word "decoration" on the front page. When asked how much money he was willing to invest to do this word, his answer was even more infuriating: you did this keyword. I will give you a cut on how many customers we bring. We have high profits in the decoration industry to ensure that you will get rich. Is this idea ridiculous? 0 investment, high return! This is a misunderstanding of blindly choosing big words and is unwilling to invest. So what is it not to be small? That is, do not choose some uncompetitive words, users do not often search for keywords, we can judge by Baidu index, drop-down box, related search and other relevance, as to how to more accurately screen keywords, here do not explain too much, want to better understand can talk about Cen Huiyu in private.

What does the prototype layout mean? To put it simply, it is to make a layout map of the overall framework of the website, the structure of the site is laid out in "Sen" shape, and the primary and secondary distribution of content is arranged in the shape of "F". If you don't understand, don't go according to your own ideas to layout, otherwise seriously affect the user experience, we can record all the content that users care about, and then carry out primary and secondary distribution layout, because this involves an important reference for search engine allocation weights.

3. Fill the website with content to make the site stand up.

When the first two steps have been done, then the next step is to populate the website content. This step can be related to the accumulation of the first impression weight of the search engine, so you must not be lazy. This is the idea of many people. In order to get the website online early, casually copy some content or shell websites directly online, and then slowly add materials, in fact, this will only increase the optimization cycle of the site, so If you don't understand SEO, listen carefully to other people's opinions and don't always use your own simple thinking to do SEO. What do you do about the content of the new website? The first thing is to be original, even if you can't write it, you can't reprint it. Now the homogenization of content on the Internet is becoming more and more serious. Of course, it does not mean that the reprinted content cannot be SEO. For new sites, original content will increase the friendliness of search engines and shorten the optimization cycle. Second, to ensure the saturation of the content, one picture for each article, it is best to have a unique text description, at the same time, the website content must be filled with about 80% of the normal website content, and there must be no empty shell pages. it usually takes about half a month to fill the site content. when the site content is filled, you can make a site map to facilitate search engine spiders to crawl and identify.

Second, the medium-term optimization work and process of the website (optimization period)

1. It is essential to update content regularly.

If the preliminary work is done well, then after two or three months, the search engine will release some pages. At this time, you need to insist on optimization. For example, regularly updating high-quality content is the most basic and essential work. Many people will disdain to turn their faces away, but ask yourself, do you keep updating valuable content every day? At the same time, update the content must ensure a regularity, this is the most basic optimization operation, must not be ignored.

two。 Send out some suitable outer chains

Speaking of the outer chain, many people think that the outer chain has no effect. The author can only say that the outer chain you send is not a high-quality external chain, so it does not have any effect. Take the author's blog to explain that you only need to publish 4 related high-quality external chains every day. You will get a large number of reprints, which is equivalent to asking others to help send the outer chain, and the outer chain is still useful. It depends on whether you can do a high-quality external chain. For outside the chain and content updates here is not too much explanation, we all know.

3. Do a good job of links

The role of friendship links is also very big, now many webmasters do friendship links through third-party detection tools to obtain the weight value, the weight is changed, not the weight is not changed, so it is correct, but as a new station, who would like to change links with you? At this time, we might as well find some similar weights, and at the same time, we need to see whether other websites are updated regularly. If they are not updated regularly, search engine spiders seldom patronize, so the role of friendly links is much smaller, so, new stations do not require too much to exchange links, just need to see whether the other side updates content frequently, release chains, etc., and do basic down-to-earth work.

I believe that if you insist on doing well in the early and medium term, you will soon be able to get a good ranking, followed by the maintenance period.

Third, the website optimization work and process in the later stage (maintenance period)

1. Website keyword ranking maintenance

Before some friends consulted Cen Huiyu, he said that his website had fallen from the home page to the second page. It has been some time. How to restore the ranking sprint home page? Cen Huiyu observed, the big reason is to ignore the operation of the basic work, with the ranking website is not updated, outside the chain is also rarely sent, so the author suggested that he make a good foundation, sure enough, after half a month to restore the ranking, and a solid home page of the top three, there are no examples here. In the later stage of the website, the work is mainly maintenance, and the basic work can also be appropriately reduced. For example, the frequency of updating articles before is one article a day, but in the later stage, you can turn your attention to traffic guidance. You can update two articles or so in an appropriate week. At the same time, you should protect the site from peer attacks and monitor the ranking of website keywords from time to time.

two。 Management of internal chain and outer chain of website

In the later stage, the basic work of the outer chain can be appropriately reduced, or even not published. Of course, it is recommended to release some, combining the key work into the inner chain of the website, and whether there are dead links should be checked frequently. The purpose of checking the inner chain is to improve the user's experience and reduce the overall bounce rate of the site. Many SEOer just ignore the role of the inner chain and lead to the loss of users, and the inner chain should make relevant recommendations. For example, this article introduces this product, users have finished reading, at the back of the article, you might as well make some recommendations on related products to facilitate users to better browse the website.

3. The overall drainage of the website

The drainage of the website is the focus of the later optimization work, many people are too satisfied with the traffic brought by the ranking, in fact, the traffic is also the key to the ranking, now the self-media channel is very popular, and the effect is good, and the QQ group WeChat group marketing is also good, we can give play to their own marketing thinking, to these places drainage, remember, traffic must ensure accuracy, not all traffic. Inaccurate traffic will only increase the bounce rate of users, and can not be converted into orders, as a SEOer is not only to do a good job in the ranking, but also to consider how to bring more orders to the enterprise, so that it will not be misunderstood by the boss.

After reading this article, I believe you have a certain understanding of "how to optimize websites in seo for different periods". If you want to know more about it, you are welcome to follow the industry information channel. Thank you for reading!

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