Shulou(Shulou.com)06/03 Report--

In the process of website optimization, in addition to the construction of the internal structure of the website, the construction of external links is also very important. Now as Baidu's rules are becoming more and more demanding, the outside chain is becoming more and more difficult to do. Where are we going to start now?

First, through the video website to promote. Some of the well-known domestic video sites are very high in weight, and the export of the chain is also relatively few. If we can build outside the chain on these sites, then the ranking of the site has great assistance, and the optimization role is also very good. For example, when the video website is built, the title will be changed directly into the URL of the website, so that the outer chain can be greatly increased, and the weight of these links is relatively high. If the video you upload is popular and the production quality is very good, it will be good for the weight of the website and brand building.

Second, make good use of the membership title to promote. We usually use Chinese or pinyin when signing up for website members. Then we can make good use of this opportunity to change the name of the member to the URL of the website, so every time we post an article on the website or a post on the forum, the website adds an outer chain, especially in some websites or forums with relatively high weight. on websites or forums with better quality, Xiaoyun Technology feels that the role of the external chain built on these platforms is better. And this method of outer chain construction is also the most significant in the transfer of weight.

Third, publish original soft text on high-quality and high-weight websites, and do a good job of anchor text. If we publish high-quality soft text on some high-weight websites, and participate in the keywords of the website on the title of the article, and add several anchor texts to the content of the article together, but the setting of the anchor text can not be too significant, otherwise it will be easily found. If the quality of the article is high, then many users will reprint it.

Fourth, build the outer chain through the method of blog. Although the algorithm of the search engine has been adjusted and the weight of blog articles has been reduced, for some highly active blogs, it is still the most direct channel for us to build outside the chain. Compared with the forum, there are no rules and regulations, and it is allowed to add links in the article. Because in the usual optimization work, it is necessary to build a few blogs, so that there will be better assistance in the construction of the website outside the chain.

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