Shulou(Shulou.com)06/01 Report--

Editor to share with you how the catering industry uses Mini Program to get users. I hope you will get something after reading this article. Let's discuss it together.

1. Improvement in service model

Food and beverage stores for the promotion of their own dishes is naturally essential, through Mini Program as the main port of online food promotion, can effectively and intuitively present different records to users, the launch of store items and promotional activities related content information can be in the fan group or official account, the fusion of Mini Program rapid promotion.

For brand membership management and member coupons and other related systems, with the integration of the existing catering Mini Program, you can provide one-stop terminal services for stores and users. users can book meals and dishes according to the function settings in Mini Program before arriving at the store. Therefore, no matter how we talk about improving the service, it is better to improve the service experience before and after the user experience.

2. Remote / in-store self-service order to reduce service cost

It can be found that some popular food and beverage brands are in peak dining hours, even though the store has several times more service staff than the industry average. And overly enthusiastic services like haystack can also make some users feel uncomfortable. In order to give users more choice and liberate the management difficulty of service staff in catering stores, WeChat Mini Programs is used to realize remote points and the process of meal-to-store through the integration of store ordering system. At the same time, stores support multiple payment modes such as online Mini Program WeChat Pay and bar payment. WeChat Mini Programs can also use coupons and other feedback activities at the same time.

3, flexible takeout and door-to-door service model

Up to now, our life has been inseparable from the takeout system, whether in today's college campus or work-life scene, takeout service has become an indispensable part of us. It is nothing new for restaurants to integrate their own WeChat Mini Programs to open a flexible takeout model and door-to-door service model. Services such as Ming Mingji grilled fish, Haidilao, and countless brands of door-to-door barbecue of lamb legs are sufficient evidence of the diversified development of the current takeout industry. One of the advantages of choosing WeChat Mini Programs as a takeout platform is that it is divorced from the restrictions of big brands and can effectively improve their own brand profits and local influence!

After reading this article, I believe you have a certain understanding of "how the catering industry uses Mini Program to get users". If you want to know more about it, you are welcome to follow the industry information channel. Thank you for your reading!

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