Shulou(Shulou.com)06/01 Report--

What is the contact merge mechanism of Marketing Cloud? in view of this problem, this article introduces the corresponding analysis and solution in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible method.

Marketing Cloud's contact supports a wide variety of data sources, as shown in the following figure:

SAP Hybris Commerce

SAP ERP

SAP Cloud for Customer

SAP Gigya

External social media

You can see all the data sources of the contact after a merge in the Origin data tab of the system:

Look at some examples. When imported from Hybris commerce for the first time, there is no contact with an ID of 4711 and 12345 in the Marketing Cloud system, so a master data is automatically created.

The second time it is imported from SAP Cloud for Customer, because the contact to be imported is the same as the mobile ID of a record that already exists in the system, Marketing Cloud thinks it is the same person, so it does the attribute merge:

After merge, the city and country fields from Cloud for Customer are merged into the system.

Start from here to configure customizing related to contact merge in Marketing Cloud:

Here you can specify the fields on which merge detection is based, both the standard fields of SAP Marketing Cloud and allow users to customize new fields.

This is the answer to the question about the contact merge mechanism of Marketing Cloud. I hope the above content can be of some help to you. If you still have a lot of doubts to be solved, you can follow the industry information channel to learn more about it.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.