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This article mainly shows you "what is the reason why WeChat Mini Programs must need the blessing of content operation?" the content is simple and clear, and I hope it can help you solve your doubts. Next, let the editor lead you to study and learn the article "what is the reason why WeChat Mini Programs must need the blessing of content operation?"

After many enterprises and individual merchants have developed mini programs, they find that in the process of operating Mini Program, they especially need to create all kinds of content to attract users in the Wechat platform, which is introduced into Mini Program Mall. after all, Mini Program Mall has more functions to intuitively sell goods or carry out some marketing activities, and for current Internet users, Mini Program can be purchased at a discount even though Mini Program is easy to use. But there is a lack of "entry point" for Mini Program to sell products, so it is very necessary to operate through content at this time.

1. Users like to feel intuitively and truly.

Need to use: video, picture and text content

When users of Wechat platform can use the video account content created by merchants or the picture and text content of official account, they are more likely to be attracted by this kind of content, and will not produce certain user psychological revulsion. at the same time, when we continue to create high-quality content, we can continue to accumulate fans of our own products, which builds a certain user base of "private domain traffic" when accumulated to a certain extent. The transformation of traffic in Mini Program will be stable.

two。 Give users "trust" on the product site

In addition to giving users a more intuitive sense of product features and product content, the most important thing is that merchants can use live video or subscription content to create an one-stop sales model for users. for example, users can display the production of merchant products and the product delivery process through live video content, so as to make users feel the authenticity of the products purchased and create a sense of trust in merchants. This is also an important step in promoting transformation.

3. Increase the "link" of commodity sales channels

At the same time, under the content of the video number or official account, we should not forget that we can also promote the goods sold in Mini Program Mall. Users who are interested in this product will actively click on the commodity link to place an order when watching the relevant content, which adds a new sales channel for Mini Program. And when the content is high enough, users will forward it to Wechat friends or moments. It will trigger fission transformation.

Therefore, if businesses want to operate a successful WeChat Mini Programs, they very much need to make good use of the "blessing" of content operation in order to raise the transformation of Mini Program to several floors.

The above is all the content of the article "why WeChat Mini Programs must need the blessing of content operation". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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